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Utilization of Expert Systems in Marketing Research
Pospíšil, Radek ; Táborský,, Milan (referee) ; Chalupský, Vladimír (advisor)
The master’s thesis “Utilization of expert systems in marketing research” deals with the development of an application based on an expert system, knowledge basis of which contains expert information from the area of CCTV security systems design. In this thesis, the used expert system is described and also its connection to the relevant marketing research is mentioned.The solution of the expert system is carried out in C++ language programming and the purpose of the program is to eliminate misunderstandings and inaccuracies which occur during the initial negotiations between the salesmen and potential investors.The created software product, based on the knowledge basis of the experts in the field and past experience with camera systems, helps the customers decide what type of system, in what range and with what configuration is suitable for them. Hereby the orientation customers is encouraged in the way as described by the modern concept of marketing.
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Marketing Research for Introduction of E-learning – Hettich k.s.
Toman, Pavel ; Pejchal, Petr (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with implementation of e-learning at Hettich ČR k.s. company in relation to their customers - joiner workshops and furniture manufacturers. In order to decide whether to implement e-learning in the company, various factors had to be taken into consideration. Firstly, current status of customer training was thoroughly analyzed. Not only basic information about e-learning were studied, but also efficiency criteria of utilization e-learning within the company as well as the outcome of e-learning programs in other firms were researched. Furthermore, comprehensive analysis of internet audience rate among company’s employees was done and questionnaire field survey among customers was carried out.
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Proposal of Competitive Strategy of a Company
Ovčačík, Miroslav ; Němcová, Ivana (referee) ; Chalupský, Vladimír (advisor)
The aim of this work is propose competitive strategy of Stytotrade company. It is divided into three segments: theoretic part, analytical part and project part. The theoretical part present the company and literary sources that deal with strategies of competitive advantage, Porter generic strategies, theory knowledge of competition, marketing research and strategy for market leader. Analytical part is focused on the identification of competition, macro environment, current corporate strategy, marketing mix and marketing research. Project part - data from the marketing research are processed to SWOT analysis that is fundation for the propose of competitive strategy.
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The Analysis of Customers Satisfaction with a Transport Company
Lochmanová, Marcela ; Peprný, Aleš (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with a survey of customer´s satisfaction with provided services. The theoretical part focuses on the explanation of different concepts, problems in marketing research and also on a questionnaire as a tool of collecting information. The practical part of the thesis analyses and presents the results from the questionnaire including recommendation and suggestions for improvements. They should be leading into increase in popularity of using public transport.
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Marketing Research of GIS suitability for Geodis Products
Chmelař, Vladimír ; Staník, Petr (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is by the help of marketing research analyze, which of the available geographic information systems (GIS) on the Czech market, intended in use in the state administration, government and the private sector in the Czech Republic, is the best from marketing point of view for commercial distribution together with geographical data of the company GEODIS BRNO. The theoretical part deals with marketing research and related marketing tools. The practical part deals with analysis the company GEODIS, analysis systems GIS, results of analysis and recommendation.
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Customer satisfaction analysis of a software company
Rohlena, Pavel ; Provázek, Tomáš (referee) ; Chalupský, Vladimír (advisor)
The main goal of my master´s thesis is customer satisfaction analysis of a middle-sized software company. The master´s thesis contains teoretical data of marketing research and practical part of thesis rests in implementation and interpretation marketing research of customer satisfaction. On the basis of analysis gained information I propose suggestions leadership to increasing satisfaction current customer with economic systems, which this company offers.
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Strategy of Czech retail chains competing with foreign competitors
Benešová, Hana ; Chalupský, Vladimír (advisor)
This master´s thesis deals with a problematic of situation on the czech market with consumer´s goods. Especially position of the czech retail chain called Konzum Ústí nad Orlicí, which belong to Association of czech and moravian retail chains. In the thesis I analyse present situation on the czech market with the goods and occupy with future trends. Its consider on the business policy of Konzum, their success and effect. I concentrate myself on the results, which are realized by research made by copany Incoma, to improve the situation and position of the Konzum and Association of czech and moravian retail chains in the keen competition on the czech market because of the foreign retail chains.
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Marketing of banking instruments of Česká spořitelna, a.s.
Rychlá, Jana ; Belant, Filip (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing problems of bank services. The theory of marketing bank mix is described in it, creation of marketing campaign and control of relations with clients. The goal is a detection of an embarrassment of marketing methods and campaigns used in Česká spořitelna, then evaluation of this methods and finally making some concept how to solve this situation.
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