National Repository of Grey Literature 24 records found  previous5 - 14next  jump to record: Search took 0.02 seconds. 
Current Australian film, film industry and the possibilities of cooperation
Janáčková, Alžběta ; MATHÉ, Ivo (advisor) ; Vacková, Martina (referee)
In my thesis, I will focus on the situation around the current Australian film (since 2000), whether it is a film for theatrical distribution or tv film, but I want to concentrate on feature films. Also, I am interested how does the film industry look like in Australia and what are the possibilities of cooperation between Australia and the Czech Republic, so the information will be useful for Czech producers.
TV Audience Measurement
Pokorná, Barbora ; MATHÉ, Ivo (advisor) ; Taberyová, Kristina (referee)
Marketing research, as far as it exists, is definitely an essential part of every company that provides products or services to customers. Marketing surveys show exact data and give their submitters important information and feedback. However, the process of creating marketing research of media also brings certain difficulties and specialties, with which the media market deals these days. This diploma thesis focuses especially on the process of creating surveys concerning television broadcast audience. The diploma thesis deals with the matters of measuring TV ratings. The first part of the work focuses on historical progress in this field since the introduction of TV broadcasting, the earliest measurements of TV audience, up to its current electronic form ? all concerning the Czech Republic and other foreign countries. The contemporary, electronic form, is thoroughly described in the thesis. An essential aspect of the work is information about the usage of the collected data by TV and the advertising market. Another part of the work concerns international comparison of similar projects focusing on audience measurement in selected countries. The last part of the thesis focuses on possible future of the measuring of audiovisual content ? touching upon consumer behavior. The research is mainly based on controlled interviews with TV or research field workers and on an analysis of available documents concerning this topic.
Czech Television and Youth Audience
Kučerová, Zuzana ; BENDOVÁ, Helena (advisor) ; MATHÉ, Ivo (referee)
The thesis Czech Television and Youth Audience focuses on whether Czech Television as a public service broadcaster in the Czech Republic produces enough programmes targeted at teen audience. The aim of the study is to consider if a television as a platform for watching audio-visual content is still appealing for pubescents or whether they rather choose the Internet. Furthermore, I describe the ways by which other European public service broadcasters attract young audience and make a suggestion to improve the situation.
Coordination and Management of Theatre Elements
Lázňovský, Michal ; KLÍMA, Miloslav (advisor) ; MATHÉ, Ivo (referee)
Dissertation titled Coordination and Management of Dramatic Elements or Strategic and Project Management for Theater explores possibilities of the application and use of the theory of strategic planning and project management in theatrical practice. The thesis has a hierarchical structure and progresses from top to bottom, i.e. from strategic considerations at the level of top management towards their implementation through specific projects.
AV media in the Czech Republic in the Era of Convergence
Moravec, Václav ; MATHÉ, Ivo (advisor) ; TOMEK, Ivan (referee)
This study focuses on the convergence of audiovisual media, which is one of consequences

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