National Repository of Grey Literature 67 records found  previous5 - 14nextend  jump to record: Search took 0.00 seconds. 
Proposal of Marketing Plan in Selected Company
Spurný, Jan ; Málek, Přemysl (referee) ; Milichovský, František (advisor)
This bachelor thesis focuses on analyze the current state of company and proposal marketing mix of company D.A.S. RECHTSSCHUTZ AG, branch office of CZ business in the field of legal protection insurance. In my work I want to focus on the use of marketing tools which can help increase sale of legal services.
Operation and Managment of Shootgun Shooting Sports Club
Herberger, Daniel ; Málek, Petr (referee) ; Kundera, Václav (advisor)
The object of this work is the analysis, evaluation, and subsequent proposals to improve the operation of sport shooting club SSK Activ Sport. The theoretical part describes the theoretical background related to the issue, the practical part is focused on the analysis of the current state of the club, its competitors and the revenues resulting suggestions for improvement in both service and marketing club.
Proposal of Marketing Plan in Company
Spurný, Jan ; Málek, Přemysl (referee) ; Milichovský, František (advisor)
This bachelor thesis focuses on the analysis and the creation a new marketing mix of company D.A.S. insurance of law protection undertaking Inc. business in the insurance industry. In my work I want to focus on the use of marketing tools which can help increase sales.
Simulation of the DVB-T digital modulation in Matlab
Málek, Pavel ; Říčný, Václav (referee) ; Kratochvíl, Tomáš (advisor)
Digital Video Broadcasting (standard DVB) is a system for transmission of the television signals in the digital form. There are used a various types of modulations in this system as QPSK modulation is used in the systems of satellite video broadcasting DVB-S (Satellite) and M-QAM modulations in the cable transmitting DVB-C (Cable). This paper mainly deals with system of the terrestrial digital video broadcasting DVB-T (Terrestrial), where OFDM modulation is used. This type of signal processing is more resistant to the distortions caused by multipath transmitting, which is main problem in the DVB-T. Matlab application, which can simulate digital modulation and demodulation of the transmission signals in the DVB-T, is created in this thesis. The models of the transmission channel is inserted between structures of modulator and demodulator. The user of this application can set the parameters of the broadcasting (e.g. constellation, OFDM mode, guard interval insertion) and the type of distortions (additive noise, reflected and delayed signals). By calculation of the channel bit error rate (BER) user can study influences of broadcasting parameters to the quality of transmission.
Franchising Concept for Develoment of Car Repair Service
Konečný, Lukáš ; Málek, Petr (referee) ; Koráb, Vojtěch (advisor)
Master's thesis deals with the possibility of expansion and the expansion of existing business with franchising chain.The creation of own franchising concept is still very scarcity in The Czech republic, because the possibility of expansion is not sufficiently well known to Czech entrepreneurs. The outcome of the work will be proposing the concept of franchising for the company AUTO HORÁK. The concept is designed to allow a basis for its expansion.
Multimaster communication over long distances
Hedvíček, Michal ; Málek, Petr (referee) ; Uher, Miroslav (advisor)
This bachelor project deals with a theoretical analysis of employed serial buses and a comparison of their qualities especially with regards to a medium-range distance. Also, it considers the possibility to extend I2C-bus by special circuits, which guarantee communication for longer distance. Next deals with measuring draft program for the collection and evaluation of measurement data. Following measurement itself and evaluation parameters of signal on the bus under different conditions.
Ladislav Klíma. His Reception in Czech Culture
Klíma, Matěj ; Vojtěch, Daniel (advisor) ; Kosák, Michal (referee) ; Málek, Petr (referee)
The thesis deals with the reception of Ladislav Klíma's work and personality in Czech culture. It is divided into four sections. In the first one we focus on the reactions to his work during his lifetime. In addition to the reflection on the plays and published books, we also follow small magazine polemics and partially explain the biographical background of published books. In the second section we examine the changes in the perception of Klíma after his death in 1928 until 1948. We present reviews of posthumously published books, obituaries and key interpretations of Klíma's thought. We examine the relations of avant-garde artists to Klíma and the personalities who significantly influenced the fate of his work. The third part presents reflections on Klíma's work after the communist coup in 1948 until the revolution in 1989. We look at the efforts to eradicate the author's name from cultural consciousness, marxist interpretations of his thought, the prominent authors of Czech literature who were influenced by him, interpretations from the 1960s, and the reception of his work in the alternative culture in the 1970s and 1980s. In the final section, we examine the situation of Klíma's reception after 1989, disputes over the approach to publishing Klíma's texts, selected interpretations and...
Critical reflection of the feminist and gender-oriented approaches to literature
Malcová, Markéta ; Málek, Petr (advisor) ; Heczková, Libuše (referee)
The purpose of this master's thesis is a critical reflection of those strands of Literary Theory which were inspired by Feminism and Gender Studies (Feminist Criticism, Gender Criticism, Gay/Lesbian Studies, Postfeminism, or possibly other theoretically closely related strands such as Etnic and Postcolonial Studies). The work aims not only to summarize the philosophical and theoretical bases that these movements share but also to critically think about their ideological and methodological shortcomings and limits, as well as gaps and stereotypes, primarily from the point of view of Literary Theory. The main focus of this work will be on the Anglophone world not only because it can be considered the source of most of these theories but also because it is there that these movements have reached a stage at which it is necessary to evaluate and re-evaluate their basic presumptions and key questions: which philosophies and cultural influences stand behind these movements, what is their relationship to marxism and neomarxism, how and why they became as popular as they are today and how do they influence the thinking about literature on Western European and American universities itself, be it as an academic discipline on the one hand or as political activism on the other. Secondarily this work also...
Surrealist "game" and its use in the work of Richard Weiner Hra doopravdy
Vitouš, Ladislav ; Heczková, Libuše (advisor) ; Málek, Petr (referee)
The presented thesis seeks to clarify Weiner's concept of the game as a specific experience of the world. The concept of the game is correlated to several related concepts, primarily to the artistic conception of the Le Grand Jeu and wider philosophical context, especially the Surrealist project. The aim of the work is not to assign Weiner's works to existing literary creations, orientations and tendencies (even its fragmented parts), but rather to define its uniqueness in contrast to them. It is not limited to one plane in the text, but takes into account all the poetic devices to reveal the author's concept of the game and the world in general. The subject of investigation is the author's last work Hra doopravdy. Keywords Richard Weiner Hra doopravdy Le Grand Jeu surrealism surrealist game

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