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Measurement module with simultaneous-sampling A/D converter
Křížek, Miroslav ; Beneš, Petr (referee) ; Havránek, Zdeněk (advisor)
In this work is designed programme unit for acquisition analog acoustic signlas from sensors. There is used accurate A/D converter ADS1287 by the company Texas Iinstrument with resolution of 24 bits to digitizing these signals. There is used 32-bit microprocessor AT91SAM7S64 by the company Atmel to control this A/D converter and sending digitized data to PC. This microprocessor has implemented USB interface. By force of developmental programme units whit microprocessor and A/D converter is produced programme for microprocessor in developmental setting IAR Embedded Workbench IDE 5.0 and simple aplication for PC in setting Borland C++ Builder. Both of those programs are in language C++. Rate of sampling is 26 kHz. On the basis is realized programme unit USB-ADC whit microprocessor and A/D converter.
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Importance of Chambers of Commerce to Czech Foreign Trade
Maierová, Věra ; Taušer, Josef (advisor) ; Křížek, Miroslav (referee)
The thesis focuses on the chambers of commerce and other institutions to support foreign trade of the Czech Republic. It analyses the effect of the Chamber of Commerce, ICC and other state institutions to promote exports. The main topic of this thesis are territorial Chambers of Commerce in the Czech Republic, their function and effect on foreign trade. The second part of the thesis concentrates on the possible way how to increase trade with countries in the region of Asia.
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Business plan - Dolly lingerie
Hochman, Jiří ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
Aim of this thesis are analysing of contemporary state of company Dolly lingerie and setting new direction of development on this basis. Detailed analysis uses 5C ands SWOT analysis method. In the theoretical part thesis deals with substantial requisits of business plan.
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Business Plan - Private Nursery School
Boráňová, Andrea ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
This final thesis is regarding the creating and evaluation of the business plan of private nursery school. The theoretical part is about small and medium-sized enterprises and business plan itself. Practical part contains concrete business plan. Crucial parts of the business plan are: analysis of the environment, marketing mix, financial plan, risk analysis.
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Business plan – Advertising portal Gastrosvet.cz
Procházka, Petr ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The aim of this thesis is a description of the planning, establishment and development of advertising portal Gastrosvět.cz, as the actual project conducted by the Business Incubator of VŠE. The thesis is divided into theoretical and practical parts. The theoretical part explains and descibes used terms like business, businessman, SWOT analysis, balance sheet, profit and loss account, cash flow, break-point analysis, legal forms of business enterprise, life cycle of a business plan, financing options and organization structures. The practical part is concerning to the project and includes information about its business plan, staffing, know-how, the scope of the position, market segmentation, timing, legal forms, business objectives, competitive analysis, SWOT analysis before starting the project, financial planning, business strategy, requirements system, marketing and advertising, and other possibilities for the development of the project.
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Franchising a jeho použití v praxi
Zánová, Daniela ; Křížek, Miroslav (advisor) ; Nováček, Jan (referee)
Diplomová práce je zaměřena na franchising a jeho využití v praxi. Cílem práce bylo vymezit specifika franchisingu v oblasti jazykových služeb a připravit podklady pro implementaci franchisingu v Jazykovém Institutu Praha s.r.o. Zejména se jedná o popis činností jednotlivých oddělení společnosti, vymezení potencionálních slabých míst a návrh na jejich odstranění. V další části práce jsou rozpracovány podmínky pro udělení franchisy. Součástí práce jsou také doporučení a varování pro úspěšný rozvoj a následné fungování franchisingové sítě.
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Promotional mix and marketing communication effectiveness of the company Aviva životní pojišťovna, a.s.
Kocián, Petr ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
Primary objective of this diploma thesis is to conduct analysis of promotional mix of life insurance company operating on a Czech insurance market, to review efficiency of marketing communication and express practical recommendations for optimization of communication mix and increase of efficiency of marketing communication. First, theoretical part of thesis, presents particularity of marketing a service. Promotional mix is defined as a part of the marketing mix and furthermore its components are in detail described including its application. Second, practical part of thesis, includes analysis of these components in context of reviewed company. Also specific application cases of these components of promotional mix are described including comparison with some project of competitive organizations and efficiency revision of marketing communication based on undertaken market survey.
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Podnikatelský plán Golf Chau Au cestovní agentura, s.r.o.
Nguyenová, Petra ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The main object of this thesis was foundation of a travel agency dealing with the golf tourism for wealthy Vietnamese citizens to Europe, organizing tournaments and providing additional services exclusively for the target clientele. In the theoretical part I looked at the introduction of golf as a global sport that is gaining a raising popularity each year, insight into Vietnam especially from the view of its special relationship with the Czech Republic and the definition of an entrepreneurship and a business plan. The practical part then includes the actual business plan with all the necessities and provides information on what, how, to whom and for how much the company wants to offer. The goal of this thesis was to create the right tool for establishing the company and to make a decision of meaning of this project on its basis.
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The communication strategy of a charity project
Gregová, Alena ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The work deals with the definition of basic concepts relativ to communicationstrategy. It also deals with the description and analysis of the communications mixselected charity project. This will include a summary of the result carried out its ownresearch, which examined the effectiveness of the tools of communication mix. Havingdefined the positive and negative kontrast chosen communication strategy of the project. Because of thein charitable projects and organizations over many specificcommercial organizations, and because these particularities and differences, of course, also reflected in the communication strategy, the specifics of thesedifferences, and addressed in this thesis due attention..
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