|
|
Business Plan - Fitness Center
Adamová, Martina ; Pilař, Ladislav (advisor) ; Pavlína, Pavlína (referee)
This thesis deals with the issues relating to the processing of a business plan for a company, namely the establishment of a fitness center. The theoretical part is devoted to basic concepts in order to show the reader the problems of business. Terms such as business, entrepreneur, business forms, and the like will be explained. Furthermore, the theoretical part is also devoted to marketing, where it is important to note the characteristics of the product offered, its distribution, promotion and pricing. Pricing is set in relation to the financial processing business ideas with regard to competition. The competitive environment must be properly identified and analyzed. For this reason, the theoretical part also contains selected models for the analysis of competitive strengths and weaknesses and strengths of the company. The practical part is dedicated to processing the business plan and its subsequent economic evaluation. The final section is devoted to a summary of the results and evaluate whether the targets have been reached.
|
|
|
Communication Mix
Majnerová, Tereza ; Pilař, Ladislav (advisor) ; Bednarčík, Zdeněk (referee)
The main theme of this thesis is marketing communication mix. The main objective of the thesis is proposal of recommendation in the area of communication mix with objective increase in sales of services in selected company. The thesis is divided into two parts, the theoretical part and the practical part. The theoretical part is based on an analysis of secondary sources. In the theoretical part of thesis is described principle of marketing, marketing communication and communication mix. In the practical part is introduced the Labyrint company, which deals with offering services. Secondly is described her communication mix and individual tools of the communication mix, which are used. Practical part is processed on the base analysis evaluation of communication mix. This analysis of the communication mix is based on outputs of semi-structured interview. In the last part of this thesis is written a recommendation for communication mix of company. In conclusion, there is a summary and recommendation to the future.
|
|
|
Customer satisfaction with Kia cars
Kalátová, Monika ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
The main subject of the thesis is to determine customer satisfaction with the Kia Motors Czech company cars. In the theoretical part of the thesis is explained the issues of the situational analysis, which is primary used to profit from information, needed for the correct application of the decision-making process of the company's senior management. Part of the situational analysis is market research, which includes the area of market segmentation and the definition of the concepts of targeting and positioning. The situational analysis is in the theoretical part of the work mainly focused on the analysis of the customers, where is defined loyalty and customer satisfaction, customer expectations, fidelity and designed ways of long-term care for the customers of the company. The practical part of the thesis is focused on the monitoring of customer satisfaction and customer loyalty in the selected company. Part of the work is to select the appropriate system for the measurement of results, which is applied to the selected company. By using a half structured questionnaire is collected data to identify customers, their preferences and requirements for the product, and the evaluation carried out the strengths and weaknesses of the product according to the opinion of the customers of the company. Using the comparison of internal company data and research is carried out a survey of current situation on the market. The conclusion is made a summary of the results achieved and making recommendations for the improvement of the marketing activities of the company and for the streamlining of the company's communication with the customers.
|
|
|
Critical Implementation factors of Lean Management
Bíško, Petr ; Pilař, Ladislav (advisor) ; Poláková, Jana (referee)
The entire thesis deals with the implementation of selected elements of lean manufacturing in a midsize manufacturing company. The goal is to find the critical factors of implementation, which can make the change better to manage. In the first part the work deals with a literature search not only for the chosen topic, but it also provides basic information about the overall concept of lean manufacturing to better understand the context. The second part describes the practical implementation of selected elements of lean production in a midsize manufacturing company which captures both the view of the bottom, i.e. from the senior management and workers in production, and the view of the top from the guarantor of the change, i.e. a person who is in charge of the implementation and has been given directly by the company management.
In the practical part a form of semi-structured interview is chosen to obtain a bottom view and then a top view analyses the obtained information from interviews and adds its point of view. At the end of the work the critical factors of the implementation based on the practical part are identified and supported by the theoretical part.
|
|
|
Specifics of The Internet Communication Mix in Kazakhstan
Rettikh, Valeriya ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
The topic of the thesis is the specifics of Internet communication mix in Kazakhstan. This work on the basis of theoretical knowledge and statistical data describes the current state of Internet marketing in the selected country. Primary attention is devoted to the most used and most effective, in terms of marketing, social networks, search engines and other online marketing tools that companies use, or which could be used to reach their target customers.
The theoretical part provides the basic concepts related to the Internet marketing. It describes marketing and communication mix on the Internet and its various tools such as SEO, PPC advertising, marketing on social networks, and others. The application part is focused on the analysis of online market of Kazakhstan and compares it with the state of Internet marketing in the Czech Republic according to selected criteria.
This thesis also contains recommendations, which could be used by Czech companies entering the Kazakh market.
|
|
|
Analysis of selected indicators of marketing on social networks
Pejcha, Martin ; Prášilová, Marie (advisor) ; Pilař, Ladislav (referee)
Thesis deals with the development of investment in marketing on social networks in selected companies and also the perception of advertising from the perspective of network users. It analyzes the development investment through time series. Data for the analysis were provided by companies, which are the Commercial Bank, Inc., Prague Chocolate, Ltd. and Stunnview, Ltd. To assess the impact of advertising on users of social networks was used own survey, which was conducted from November 25, 2016, to 31 January 2017. By using the questionnaire was possible to examine to what extent the users of social networks are influenced by advertising when deciding to purchase products, if users follows the discussion and evaluation of products, or to what extent of the evaluation they actively involved. The results were compared with the investigation carried out by the Czech Statistical Office in 2016. The data are compiled using statistical methods.
|
|
|
Online Marketing Tools
Čermák, Michal ; Pilař, Ladislav (advisor) ; Tereza, Tereza (referee)
This master's thesis deals with online marketing tools of the chosen company Makro Cash & Carry ČR. The aim of this thesis is to analyse the current online marketing tools, to point out the weak points and to propose recommendations leading to more effective internet marketing.
The theoretical part focuses on online marketing as itself, from search engine optimisation to PPC advertising systems. Importance is also placed on new trends in online marketing, such as social networking and other forms of sales promotion. Final chapter is dedicated to measurability of results from analytical tools for tracking campaigns.
The practical part analyses the online marketing tools of the chosen company and submit recommendations from it.
|
|
|
Discount Portals in The Hospitality Industry
Müllerová, Veronika ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
This thesis deals with discount portals. The offer of terms that appear on the discount portal is very large,that´s why it has been narrowed down to only the restaurants.
The main objective is to define common and differing requirements (expectations) of discounts from customers who purchased discount vouchers and discounts from providers, which are, in the context of this thesis, restaurants. The thesis includes first introduction to the concepts of marketing to customers online.
Next, the central issue is the concept of discount portals. The practical part is an analysis of questionnaires from customers' discount portals and interviews with providers of discount offers. This is focused on restaurants that offer discounts compared to customers who buy the discount vouchers.
Finally, a comparison and contrast is made for the requirements of both parties. These results can serve in particular, to help new restaurateurs decide whether to offer discount portals and realize what to expect from it. This thesis can also serve permanent restaurant operators who are already on discount portals and act in their best interests to better satisfy customer expectations.
|
|
|
The Possibility of Changing the Payment Process at Discount Portals
Urbanová, Lucie ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
The bachelor thesis deals with the discount coupons. The theoretical part explains the concept of a discount coupon which is connected with the marketing mix. There is also mentioned the history of discount portals in the Czech Republic as well as in the whole world.
The second part is about an evaluation of the present situation of using the coupons. There is also mentioned the fact that a lot of users of coupons were not satisfied with the situation about using them. The questionnaire was created to prove the thesis that there is possible negative experience with the using of discount coupons. The research subject is whether coupons fulfilled their purpose in business promotion or not. Afterwards there are finding obstacles that would essentially allow the fact of showing coupons while paying.
The last part described models whether it would be possible or not to show coupons while paying. There is also suggested what would theoretically be the coupons about, if they should be submitted at the end when paying.
|
|
|
Branding on the Internet
Prajzlerová, Adéla ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
Bachelor thesis is focused on brand advertising on Internet. Specifically for Airhole brand in Czech Republic. Thesis is divided into two parts. Part one is theoretical and part two is practical where all acquired theoretical knowledge is used and draft of brand advertising is implemented.
Literary recherché is focused on creation of on-line marketing, propagation on Internet and advantages which this type of marketing includes. Subsequently are in this part subscribed and explained essential tools for correct working and results checking of marketing on the Internet. On-line marketing strategy is described here in details which is essential to do at the beginning, how to do it and how to measure it. It is also very important to use the right web analytics where everyone has to choose at first what to measure and more importantly which tools will be used for this specific purpose.
Practical part exploits information acquired in theoretical part focused on suggestion for draft of propagation of Airhole brand on Internet. Targets and strategy were defined at the beginning. Thereafter competition have been analysed. After that own strategy has been created. It was necesary to determine target group and design of the new web site. Thereafter essential tools, aktivity, time table and the right budget have been chosen for properly working advertising of Airhole brand. Estimation of expected rusults of draft has ben determined from the given data.
|
guest ::
