|
|
Marketing communication of dancing school Luas Dancing School.
Vařechová, Alice ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of dancing school Luas Dancing School. Objectives: This thesis is trying to come up with new and effective marketing communication for dancing school. It is based on the old propagation methods and trying to do it better with documents obtained from theoretical part. Methods: Methods we used for this thesis are interview with owner and founder of this dancing school and discussion with dancers of this school. Some of them are long term dancers and some of them are beginners. Results: After interview with owner of this dancing school was found, that they don't have any marketing communication. This thesis is trying to find new ways and to help this school to be more visible for people and to be more creative in advertising then other dancing schools. Keywords: marketing communication, dancing school, communication, marketing mix, promotion mix, Luas Dancing School, advertising
|
|
|
Marketing mix of FitBenefit Company
Med, Daniel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Name: Marketing mix of FitBenefit Company Aims: The main aim of this thesis is to create an appropriate marketing mix for the company FitBenefit based on the findings of demand for its products. FitBenefit offers compensatory and rehabilitative exercises for sedentary jobs. However, the company is not actively running at the moment and the aim is to help it achieve resurgence. The company offers services, hence marketing mix does not only include 4 but 7 P's in total; Product, Price, Place, Promotion, People, Physical Evidence and Process. Another aim is to compare two target groups of the service's consumers; employees for whom the service is intended and the boards of the companies which decide whether the service will be accepted or not. Methods: The first step to be used in this thesis was a market research, both quantitative research of employees and qualitative research of the companies' management. The quantitative method provided a sufficient number of responses, and thus enabled the right assessment of interest in the service. The qualitative method was used to examine the management of the companies to obtain detailed information; especially information regarding barriers of establishing the service in the workplace. Results: The results of the market research indicate an interest in the...
|
|
|
Marketing mix FC Tango Brno
Belejová, Iva ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing mix FC Tango Brno Objectives: The objective of this bachelor thesis is to analyze marketing and communication mix of futsal club FC Tango Brno, to highlight the strenghts and weaknesses and propose measures for its improvement. Methods: What I needed to do in my thesis was to analyze the internal documents as well as focus on the current situation of the club and also to create a collection of club's data (economic data). Furthermore, I also used a ,,interview method" with the club's president Jiří Štěrba, players and fans representative. Results: The analysis of the marketing and communication mix of the futsal club has shown that it is also necessary to propose feasible measures that would improve some of the marketing and communication tools greatly. Keywords: Marketing, marketing of sport, marketing and communication mix, sport, futsal, merchandising
|
|
|
The popularity of handball among Prague university students
Jačková, Eliška ; Voráček, Josef (advisor) ; Jeníček, Jan (referee)
Title: The popularity of handball among Prague university students Objectives: The aim of this bachelor thesis is to find out the popularity of handball among the students of Prague universities. The content of the work is following and playing handball. It also focuses on awareness and knowledge of this sport and the general perception of the attractiveness of handball. Methods: Necessary data for this research was collected by the method an electronic questioning. The main instrument of this method was a questionnaire created especially for purpose of the work. The theoretical part was completed by a study of academic literature. Results: The results of research show how handball is popular among students of Prague universities. Research also found out the extent to which they play and watch handball and what they know about it. The last part found out what attributes of handball are popular and what attributes could improve its attractiveness. Keywords: Popularity, handball, sport, marketing research, electronic questioning
|
|
|
The position of Air Jordan brand on the market
Sedláčková, Lucie ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: The position of Air Jordan brand on the market Goal: The purpose of this thesis is to design measures that would improve the position of Air Jordan brand on the Czech market with basketball equipment. These measures are based on analyses with basketball equipment. Methods: The research itself is based on the method of sociological field investigation. The data were collected by a structured questionnaires followed by analyses. Results: The results of this research work are not only suggestion for improvement, which should provide a better brand position on the Czech Air Jordan basketball equipment market, but also for the actual assessment of the brand. This proposal could be realised in real life. Powered by TCPDF (www.tcpdf.org)
|
|
|
Brand KSP Kladno
Konečný, David ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Brand KSP Kladno Goals: The thesis aims to develop the new elements of brand KSP Kladno. Methods: Analysis of the documents by which we obtained data from the environment of KSP Kladno. To analyze the documents we used descriptive case study to a more detailed study of deficiencies in the elements of brand. Interviews with the chairman of the club and group discussion with individual club members to get their ideas about the new features of brand. Interviews and group discussion are semi- structured with a defined range of topics. A personal observation, which we refine the results of interviews and group discussion. Results: The results represent the creation of new brand elements of KSP Kladno. Based on data collected from interviews and group discussion, a new logo, slogan and anthem of the club were created. Key words: brand elements, interview, logo, brand
|
|
|
Research of member's satisfaction with quality of services in dance school B-Original Prague
Emr, Tomáš ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Research of member's satisfaction with quality of services in dance school B-Original Prague. Objectives: The main objective is to determine member's satisfaction with offered sport services. Results were used to make proposal for improve offered services. Methods: Methods, which were used in this thesis, are based on theoretical knowledge, matching with the topic. During the satisfaction research was used quality research group interviews. Results were interpreted by summary protocol. Based on this results was made level of member's satisfaction how organization functions. To gain basic information about running dance school B-Original was made half - structured interview with the owner. Results: Based on marketing research we can state, that dance school B-Original has thanks to high quality services big amount of satisfied members. Proposals for improvement were shown to managers of dance school and they should make situation in dance school even better. Key words: sport service, customer satisfaction, dance school, group interviews, marketing research
|
|
|
The proposition of marketing communication of Wellnes center Ostrov in Strakonice
Mařík, Michal ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: The proposition of marketing communication of Wellnes center Ostrov in Strakonice. The aim: The goal is analyse people's current awareness of Wellness center Ostrov in Strakonice, using obtained data, and subsequently, based on the results, make a draft of new marketing communication of Wellness center Ostrov in Strakonice. Methods: The methods of qualitative research were used in this thesis, namely the interview (the dialogue according to the instructions) and participant observation. As for the qualitative research, the method of personal inquiry was applied. Results: The result of this bachelor thesis is the draft of marketing communication of Wellness center Ostrov in Strakonice. The draft includes certain upgrades which were not at Wellness centrum management's at the time when this thesis was being written. It lays emphasis on marketing on social networks, its connection and administration. It also suggests the use of other means of communication, e.g. radio, advertising, leaflets, posters. Key words: Marketing of sport, marketing communication, interview, wellness center, fitness
|
|
|
Sport activities among students of primary school and high school in Louny
Dvořák, Jan ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Sport activities among students of primary school and high school in Louny Objectives: Bachelor thesis is about research of sport activities among students of high school and primary school in Louny. The aim of this thesis is to find out in which sports are students engaged and what are the main motivators and bariers in sport. With regard to the local sport situation, we want to find out in which sports are students interested in and alternatively they would like to try it. Methods: Sport activities among students has been investigated by using a questionnaire survey. The questionnaire was realized in written form. Results: Results of this survey has shown that the level of sport activity among student of high school and primary school is high. Compared to 2010, sport situation has improved. Frequency of doing sport has increased. Despite the particular problems, student are rather satisfied with the local sport situation. Keywords: Sport activities, sport environment, questioning, competitive and recreational sport, Louny, students of primary and high school
|
|
|
Proposal of poledance communication campaign with the use of Guerilla Marketing
Holomková, Kristina ; Voráček, Josef (advisor) ; Pajerová, Hedvika (referee)
Title: Proposal of pole dance communication campaign with the use of Guerilla marketing Objectives: The main goal of this bachelor thesis is to design a communication strategy for sport's discipline of pole dance, which could in the future raise awareness about this sport and improve the overal precpetion. Methods: In the work method of qualitative interview was used according to instructions consulted with the President CPASF (Czech Field and aerial sports federation z.s.) and also the method of document analysis. Results: The bachelor thesis evaluated current condition of pole dance and consequently proposed marketing communication with use of Guerilla campaign. Keywords: pole dance, marketing communication, guerilla marketing, flashmob
|
guest ::
