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Business plan for café opening
Matysová, Anežka ; Valentová, Jana (advisor) ; Štěpánek, Petr (referee)
The aim of this thesis is to compose a business plan for a new café in the centre of Prague and asses the feasibility of such intent. The thesis is divided into four chapters. The first one focuses on legislation for gastronomy in the Czech Republic. The second one describes the process of making a business plan and gives a sense of the motives behind it. The third chapter is dedicated to coffee and its position in business and society. The fourth chapter is practically oriented. Findings from the previous chapter are used employed in making of a realistic business plan for this specific café. Included is an analysis of a marketing research carried out specially for this thesis.
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Cafe Business Plan
Grafnetterová, Tereza ; Kvítková, Zuzana (advisor) ; Valentová, Jana (referee)
The aim of the thesis is to create a business plan of Cafe in Prague with glutein-free products only. The thesis is divided into two parts. There are described fundamental terms in the theoretical part such are entrepreneurship, specifics of entrepreneurship in gastronomy, business plan and marketing methods used in business plan. The second part of the thesis contains business plan of the Cafe including financial plan. Business plan is used as an analysis for possible success of the Cafe.
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Offer of tours provided by tour operators in Prague with sports focus
Vodičková, Denisa ; Valentová, Jana (advisor) ; Kalábová, Markéta (referee)
This bachelor thesis deals with tour operators focusing on sport. The first part defines theoretical terms, especially tourism, sports tourism, tour operators and creation of their product. In the second part is evaluated survey among residents aimed to find out their preferences and demands for an active holiday. In the next part a detailed analysis of selected Prague tour operators is made as well as their comparison i. In the final chapter is designed own sports tour for a tour operator including calculation.
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Customer satisfaction in the airlines Travel Service in claiming damages
Koblihová, Simona ; Valentová, Jana (advisor) ; Švarc, Zbyněk (referee)
The thesis aims to analyze customer satisfaction in the airlines Travel Service in claiming damages. The theoretical part provides the basic concepts of air transport, legislation on civil aviation, the importance of the position of airlines in Czech and foreign aviation market and the introduction of airline Travel Service. The practical part deals with the definition of fundamental rights of air passengers in claiming damages, especially when claiming baggage and delayed or canceled flights. The practical part has been prepared based on the survey of customers Airlines Travel Service In the final part of this thesis compares Travel Service with selected airlines. This thesis uses descriptive method especially in its theoretical part, analysis and comparison method in the practical part.
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The history of marketing communication of the Grandhotel Pupp
Radičová, Martina ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The theme of the thesis titled The history of marketing communication of the Grandhotel Pupp is the explanation of the communication forms that have been used since the inception of the hotel and subsequent definition of the current forms of its marketing communication. The main objective of this thesis is to determine whether the marketing communication used by the company Grandhotel Pupp is efficient or not, to find out if it addresses a segment of young people and what forms of communication are mostly used by young people nowadays. The aim of the thesis is achieved by using a self made survey. The theoretical part of this thesis is devoted to basic concepts of marketing communication, marketing mix and market segmentation. The practical part contains information about the company and its marketing mix, survey and its evaluation.
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M-commerce and its impact on acommodation services
Havelková, Barbora ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The main goal of the bachelor thesis is to describe the developement and expansion of a phenomenon known as M-commerce and criticaly analyze its impact on accommodation services. The purpose of the introduction chapters is to put the topic in context with developement of comercial internet and E-commerce, followed by description of the branche M-commerce from two points of view, business and technological. From those points is investigated the segment of M-tourism, the usage of mobile applications in accommodation services. After the analysis of impact of mobile technologies on purchasing process in tourism follows examination of trends and specific usage of applications. In the final chapters, the usage of mobile technologies in three business models is compared and their disruptive potential to acommodation industry is investigated.
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Internet and tourism industry
Kosenko, Hanna ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
This bachelor thesis deals with the identification of the impact of Internet development on customer behavior and electronic commerce and as a consequence on the tourism industry. The first part deals with the development of the Internet, its main functions and the fields of application. Next part is devoted to defining e-commerce, current trends in the online market, illustrate the importance of electronic commerce for the tourism industry. In this work is further analyzed the position of the online tourism market, customer behavior and business, factors affecting this market, current trends and future developments are anticipated. The main outcome of this work is the verification of hypotheses: The development of Internet usage responds to changes in online tourism market and causes changes in the tourism market; The largest share of the online tourism market is represented by the airlines.
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Gastronomy as a modern motive in tourism
Lenhartová, Michaela ; Jenčková, Jiřina (advisor) ; Valentová, Jana (referee)
This bachelor's thesis focuses on the gastronomy tourism in the Czech republic. The theoretical part concentrates on defining basic terms in tourism and gastronomy tourism. The aim is to characterize the growing importance of gastronomy as a modern motive in tourism. The practical part consists of a questionnaire and it also includes its results. The third part contains of the offer of selected Czech travel agencies, which focus on providing services related to culinary tourism.
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Offer of outgoing volunteer tourism in the Czech Republic
Bryndová, Karolína ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Bachelor thesis describes outgoing volunteer tourism in the Czech Republic through volunteer organizations that offer projects mainly for young people as a meaning leisure activity, but also organizations that are involved in rescue operations during various natural disasters and other emergencies. It then also describes types of projects as well as positive and negative impacts, benefits, and problems of international volunteering. Final survey identifies a profile of participants of these projects and on its basis the future development of volunteer tourism is estimated.
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The position of the Teplice Spa in the spa industry with a focus on children's treatment
Křivanová, Daniela ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
The aim of this diploma thesis is to analyse and evaluate the position of the Teplice Spa in the spa industry with a focus on children's treatment. The spa towns chosen for a comparison were Janské Lázně and Klimkovice which focus on the same indications for children as well as the Teplice Spa. The theoretical part introduces the concepts related to the spa tourism and deals with the children's treatment in the Czech Republic. The practical part deals with the analysis of the Teplice Spa and the comparison with the chosen spa towns. The outcome of this thesis will be recommendations based on the analysis of the spa facilities.
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