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Regulation of production of enriched biomass and lipidic substances in carotenogenic yeasts.
Němcová, Andrea ; Ondruška, Vladimír (referee) ; Márová, Ivana (advisor)
Carotenoids belong to the most abundant classes of natural pigments with important biological functions. In last years intensive studies focused on biotechnological production of carotenoids by suitable microorganisms were done. Presented work was realized as a comparative study of three yeast strains: Rhodotorula glutinis, Rhodotorula rubra a Sporobolomyces roseus. These strains were cultivated in different media with several waste substrates (potato extract, whey) as nutrition sources. Additionally, strains were exposed to some types of exogenous stress. All strains were able to use tested waste substrates as nutrition sources. Most of strains exhibited increased carotenoid production, in several conditions accompanied by high biomass formation. As the best producer of enriched biomass yeast strain Rhodotorula glutinis CCY 20-2-26 cultivated on medium with addition of lyophilized whey (9 g/l of biomass enriched by 2 mg/g of beta-carotene) and/or under mild salt stress.
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Communication strategy
Němcová, Andrea ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this master thesis is to suggest possible improvements for the current communication strategy of Czech Centre Munich -- one of the offshore branches of the government agency Czech Centres. This thesis is divided into two parts -- theoretical and practical. Important terms (such as marketing and communication) are explained in the theoretical part with a focus on their modifications in the sector of services and cultural sphere. The practical part presents the structure of Czech Centres, their field of activities and their communication structure. This part also introduces Czech Centre Munich with its activities, partners and communication instruments. The communication strategy is analysed through a direct observation and a quantitative questionnaire. The final part of this thesis evaluates and states recommendations for the communication strategy.
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Marketing strategy analysis of E.ON corporation
Němcová, Andrea ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this bachelor thesis is to analyse the current marketing strategy of E.ON corporation and on the basis of the data I have gathered I suggest possible improvements. This thesis is divided into two parts -- theoretical and practical. Important terms (such as marketing, marketing surroundings and marketing strategy) are explained in the theoretical part. The practical part focuses on introduction of E.ON Energie, a.s., description of the electricity market and characterization of customers of E.ON Energie, a.s. and its competitors. In this part marketing mix instruments are also examined and the SWOT analysis is set out. The end of this thesis deals with evaluation of and recommendations for improvements of the current marketing strategy.
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Preferences and deficiencies of economic information system usage in firms
NĚMCOVÁ, Andrea
The main focus of thesis are two information systems in the company and their overall analysis. These key systems are Orsoft information system and Oracle system. An important objective is the economic information systems to assess, describe and compare their use in accounting, the advantages and disadvantages, to propose any improvement of the economic information systems. The prime objective is an assessment of these two information systems and their proposals for possible improvements. The company Fezko Thierry first used 13 years of information system Orsoft. Then it was decided to implement Oracle system. One of these information systems will be described more in depth, the different accounting modules, the use of, any improvement of this system and the work of this information system. The operational objective of work is the development of economic systems, accounting modules and a description of the implementation of the Oracle accounting system to the company. After experience with both systems, it was found that the system is reliable Orsoft. Workers are also of the opinion that it is better to work with reliable data in the system Orsoft than working with many and many dates in Oracle.
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Tourism product in tourism infocentre in Blatná
NĚMCOVÁ, Andrea
Blatná with 7 670 inhabitants lies 450 meters above sea. Blatná lies by the river Lomnice and in the foothills of the Brdy range and was named after the moorland in which Blatná was founded. The Blatná region was already settled in {\clqq}latén{\crqq} era and at the beginning of {\clqq}halštat`` era in connexion with the expansion of Celtic people to Bohemia. The number or street markets increased and at the beginning of 16th century.In consequence of the economic prosperity Blatná was raised to the town of Blatná. The building of the railway route Strakonice {--} Blatná {--} Březnice in 1899 was significant for the economic development. After the Second World War Blatná grew renowned for growing roses. There are peaceful hillocks, beautiful ponds and a great number of landmarks in Blatná. Blatná, its an enticing place for a visit. There are castle, assumption church, town architekture and statues and monuments in Blatná. There are lot of the Romananesque Church, the fortress, the Gothic church,the early-Baroque castle, the Monastery in surroundings of Blatná. Besides the historical monuments, it is possible to use the wide landscape for tourism and recreation. The landscape has got a plenty of large wood areas, meadows and lakes. Some marked hiking routes and cycling routes are adapted with the dates about the distance and information about historical and cultural monuments and sightseeing. Very attraactive are autumn fishing out organized by Blatenská ryba with programme. Blatná is a natural cultural centre of the whole region. For the lovers of tourism and cyclotourism is in this region prepared a row of marked routes, as for the walks and trips with different difficulty levels for all age categories. Very interesting is the Instructive Path in the village of Kadov round the Viklan Stone. The maps, guide books with description of all routes offers the Informcentrum and the Town Museum Blatná.
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