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Effective Communication in multi-level Marketing
Klimek, Petr ; Svoboda, Petr (advisor) ; Řepová, Helena (referee)
This bachelor thesis aims to introduce the concept of multi-level marketing, map possibilities of communication and identify the effective communication style. To verify uttered hypotheses and finding other pieces of knowledge is used an electronic questionnaire, which was filled by 218 respondents. The results are analysed and described in detail. The effective communication style is determined, it can be used by a trader in multi-level marketing and also the ideal scheme during sales negotiations is described. The findings and recommendations of this work can be used not only by independent dealers in multi-level marketing, but also traders in other sectors.
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Podnikatelský plán
Neterda, Karel ; Kovář, František (advisor) ; Řepová, Helena (referee)
The objective of the diploma thesis is aimed at business plan for real estate agency. Theoretical part of the thesis focuses on basic definitions regarding new company establishment. As follows: business laws, legal form of companies, business grants and structure of the business plan. Practical part describes a business plan for real estate agency and evaluate the business environment and current competition through these methods: Porter Five Force Model, SWOT -- and PEST analyses. Further, these partial components of the business plan are scrutinized - an array of services for customers, human resources, marketing and financial planning. Evaluation of project feasibility is based on analysis results.
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Internal Audit
Udženija, Edvard ; Kovář, František (advisor) ; Řepová, Helena (referee)
Diploma thesis is about modern approach to internal audit. This work covers theoretical knowledge and methodology of internal audit and includes a concept internal audit 2.0 by Ernst & Young. Practical part of this thesis includes application of internal audit on a small enterprise including a 2.0 approach. Goal of this thesis is implementation of methodology from internal audit including 2.0 by EY , and conclusions of internal audit in praxis.
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Business Plan
Komárková, Lucie ; Dvořák, Jiří (advisor) ; Řepová, Helena (referee)
The goal of my thesis is to develop a business plan, which aims to the establishment of an internet store with narrow specialization. Thesis is divided into two parts - theoretical and practical. Theoretical part defines basic notions and structures of the individual parts of business plan. Practical part is formed by a business plan of an internet store, which is focused on selling irish dancing shoes. Business plan mentioned above should discover opportunities for the establishment of an internet store and, if it is possible, under which circumstances.
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Business Plan
Polách, Petr ; Dvořák, Jiří (advisor) ; Řepová, Helena (referee)
This master thesis aims to create a business plan for a fictitious company named Car 4 All which will provide car sharing services in Olomouc. Thesis includes four main parts - introduction, theoretical part, application part and conclusion. The theoretical part mainly describes the structure and procedure for writing a business plan and then focuses on corporate strategy. The practical part is already applying the methods and procedures described on the company. In this section was also made basic market research, competition analysis through Porter's five forces model. The key outcomes for the conclusion provides especially financial analysis and financial statements (e.g. balance sheet, profit and loss statement etc.). This master thesis also serves as my personal basis in case I will actually implemented this business plan.
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The Quality Management System in a chosen Firm
Kučera, Jaromír ; Kovář, František (advisor) ; Řepová, Helena (referee)
The aim of this thesis is to analyze and assess the quality management system in a chosen firm and to propose measures that would lead to the improvement of its functioning. The theoretical part deals with quality management in manufacturing companies, describes the individual approaches to quality management, tools and methods. The practical part describes the quality management system in the company Robert Bosch, spol. s r.o., České Budějovice and its assessment is performed based on an analysis of documents relating to quality management, interviews with managers and employees of the quality department and observing the functioning of the quality management system. Thesis is then focused on several areas with potential for improvement. One of them is documenting of product audit, with lack of evaluation of the records of the tests. Proposed measure is electronic archiving of records and statistical processing of data from tests on these records listed. Another area is related to the archiving of samples. Set of measures to improve the samples archiving system is applied, together with cost saving measures.
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Business Plan
Procházka, Jan ; Kovář, František (advisor) ; Řepová, Helena (referee)
Main aim of this diploma thesis is business plan for small cafe in Liberec. Cafe will besides classic cafe service provide services for cyclists - who are main target group. Document is divided into two parts. Theoretical part contains information about what is a business plan and its requisites. Actual business plan is presented in second, practical, part.
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Analysis of Labor Relations in a selected Organization
Pípalová, Andrea ; Vinšová, Tereza (advisor) ; Řepová, Helena (referee)
This work deals with employee's job satisfaction in organization Y. The aim of this work is to work out analysis of examined area or let's say to find out the current situation of the examined area, to detect weak points and to suggest further recommendations to improve the actual situation. In theoretical part of this work, we can find specification of all terms related to human resources management, work satisfaction and staff motivation. Further there are defined aspects influencing this satisfaction. Practical part is focused on analysis of particular company, where the questionnaire-investigation has been carried out, based on which the subsequent recommendations for improvement in job satisfaction are suggested.
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Certifikace managementu jakosti a její přínosy
Řepová, Helena ; Janoušková, Alena (advisor) ; Žiaková, Jaroslava (referee)
Práce pojednává o zavedeném systému kvality ve firmě a jeho vyhodnocení z hlediska přínosů. V teoretické části je vysvětlen pojem kvalita, řízení kvality, koncepce systému ISO a přístupy ekonomiky kvality. Praktická část v úvodu popisuje firmu a odvětví, ve kterém působí. Dále jsou popsány prvky normy, následuje finanční analýza, přínosy po zavedení firmy a práce je zakončena pojednáním o výzkumu v závodě.
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