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Evaluation of Financial Position and Performance of Business Entity and Project of the Improvements
Veselý, Ondřej ; Krška, Jiří (referee) ; Beranová, Michaela (advisor)
This thesis is focused on the assessment of the financial position and performance of the company STAVOS Brno, and suggestions for its improvement through strategic analysis of external and internal business environment and the use of methods of financial analysis. The thesis consists of two parts, a theoretical and practical part. The first part defines the methods and indicators used in the second part, which contains introduction of the analyzed company, strategic and financial analysis of the company and suggestions for improving its financial position and performance.
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Methodology Suggestion for the Choosing of Insurance Products for Individuals
Gregorová, Jitka ; Veselý, Ondřej (referee) ; Škapa, Stanislav (advisor)
Diploma Thesis called “Methodology Suggestion for the Choosing of Insurance Products for Individuals” deals with Procedure design of selected insurance products for natural persons with regard for their insurance needs and costs. In order to see the differences between clients' real needs and what insurance companies offer I have compared insurance companies statistics with question-forms' results. The question-forms were focused on the needs of clients in insurance. After that I have designed a procedure and algorithm of choice of suitable insurance products for cost optimization for each assurance
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Business Development Plan
Veselý, Ondřej ; Němec, Vojtěch (referee) ; Zinecker, Marek (advisor)
The main goal of diploma thesis is to set up the prospectus. In the concrete it proceed about activity connected with expansion of company from wholesale market to area of retailing. The thesis includes proposal of investment project. Based on dynamic methods, there is recommendation to privat investor.
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Comparison of the fruits of some honeysuckle varieties in terms of content selected biologically active compounds
Veselý, Ondřej ; Diviš, Pavel (referee) ; Vespalcová, Milena (advisor)
This thesis is focused to the analysis of selected varieties of honeysuckle kamtschatica (Lonicera caerula var kamtschatica) and their comparison in terms of the content of biologically active substances. There were analysed only varieties grown in 2014. Theoretical part elaborates and characterized various parameters of biologically active compounds such as phenolic, anthocyanins and ascorbic acid and possibilities of their determination. Further it briefly surveys Kamchatka honeysuckle, its taxonomic and morphological properties and its nutritional properties. The experimental part of the work was focused on the description of the methods used for the analysis of biologically active substances and their analysis. Polyphenolic compounds and anthocyanin’s were determined spectrophotometrically and vitamin C was determined by high-performance liquid chromatography. The results and varieties were compared with each other. Overall, we can say that the variety with the highest content of all three analysed biologically active substances is a variety Valchová, which had the second highest content of polyphenolic compounds (546.3 mg · 100 g-1 fruits), the third highest contend of ascorbic acid (35.1 mg · 100 g-1 fruits) and the sixth highest content of anthocyanin (170.8 mg · 100 g-1 fruits)
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Promotion of online shop
Veselý, Ondřej ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
My bachelor's thesis deals with promotion of online shop. For this thesis was used an online shop Evoshop.cz, which is a seller of well-known sports brand Nike. The aim of this thesis is to propose an optimal model of propagation for stated e-shop based on evaluation of existing and new elements of promotion. This thesis is divided into three chapters. The first chapter presents theoretical part and deals with possibilities of communication on the internet. The second chapter deals with a particular online shop and its development, problems, competition, questioning and Swot analysis of e-shop. And the last chapter is dedicated to a particular possibilities of promotion of e-shop. This thesis can serve as a basis for small and medium online stores, which do not intend to spend high amounts of finance for its promotion and advertising, although they want to stay competitive.
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The Analysis of the Logistical Part of the Lend-Lease Act (Public Law 77-11)
Veselý, Ondřej ; Mervart, Michal (advisor) ; Jirsák, Petr (referee)
The diploma thesis discusses the issues of help mainly by the United States under the Lend- Lease Act during the Second World War. The theoretical part deals with the historical context and the economic s and political framework of the rise of the programme with an emphasis on the USA. The following part is focused on the quantification of the whole extent. A great part of the thesis is devoted to the issues of help by the Soviet Union. The emphasis is placed not only on the content, but mainly on the logistic issues. Following the historical context there are also four major transportation corridors discussed and their occupancy at the time, material flow and mode of transport are analysed.
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