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The communication tools of football team with example of FC Baník Ostrava
Divínová, Magdaléna ; Malecha, Petr (advisor) ; Oponent B, (referee)
Dissertation title: The Communication Tools ofFootball Team with Example of FC Baník Ostrava Dissertation aims: Evaluation of communication mix of FC Baník Ostrava, finding strong and week characteristics and proposition new solutions and procedures. Method: Description analysis and SWOT analysis. Results: Caution about opportunities and threats of FC Baník's communication and proposing solutions by using communication tools. The target of the disertation is evaluate the sense of communication tools for the existence of football team. There is defined conception of marketing and communication tools in the theoretical part and it is pointed out specifics of iťs using in the sport. By using both description and SWOT analyses is reviewed environment ofthe club and iťs communication philosophy. Information and knowledge gained from previous parts are adapted as a criticism ofstrong and week characteristics and as presentation suggestions. These suggestions are new communication philosophy and communication tools and channels. Keywords marketing, target groups, communication tools, PR, sales promotions, merchandising
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Analysis agricultural endowment policy of the state with reference to Common agricultural policy European union.
Musilová, Lucie ; Vedoucí práce, (advisor) ; Oponent B, (referee)
Czech Republic entered to the European Union on 1st May 2004. This entrance was also the tuming point for czech farmers thanks to the promise of growing financial resources for production in the agrarian area. lt meant for the czech agricultural policy to satisfy entrance conditions of the Common Agricultural Policy and receive European type of multifunction agriculture. lt ranges on the support of beyond-produce functions of agriculture (landscapes maintainance in cultural state, improvement of environment, ecological agriculture etc.) The main aim of my diploma thesis is to valorize whether this support is really oriented to the region with less favourable conditions for agriculture. The evaluation will be accomplished on the data basis ofthe State's agricultural and interventional fund about grant recipients accordance with single districts during the year period 2004-2006.
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How to get job in Prague
Pavličková, Tereza ; Janák, Vladimír (advisor) ; Oponent B, (referee)
Název práce Způsoby získávání zaměstnání v Praze Název práce (English version) How people getjob in Prague Anotace Cílem práce je zjištění, jakých působů využívají lidé při získávání zaměstnání v Praze. V práci jsem využila metodu dotazování pomocí dotazníku. Pro interpretaci výsledků jsem použila tabulky a grafy. Výzkum prokázal stále se zvyšující význam internetu. Většina lidí používá tento zdroj k získání svého zaměstnání. Mezi další oblíbené zdroje patří metoda na doporučení. Současný stav nasvědčuje tomu, že by tento trend měl v budoucnu pokračovat a vyvíjet se. Klíčová slova pracovní místo, využívané metody, zdroje, povolání 4
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Planning and organizing of the sport event by private company
Loukota, Martin ; Janák, Vladimír (advisor) ; Oponent B, (referee)
I Abstract Název práce: Cíle práce: Metody: Klíčová slova: Plánování a organizování sportovní akce soukromou firmou Nalezení, pojmenování a sestavení postupu všech činností, které je nutno zabezpečit pro uspořádání sportovní akce, konkrétně naplánování hokejového turnaje, který by se na základě dostupných a zjištěných informací mohl uskutečnit. Nalezení vhodných doporučení pro využití marketingových nástrojů při pořádání sportovní akce a zajistit vytvoření zisku. Popisná analýza, SWOT analýza, časová a síťová analýza Sportovní akce, plánování, organizování Tittle of the work: Planning and organizing of the sport event by the private company Objective: Methods: Keywords: Find (recognize), name and draw up the process ofthe all activity that are neccesery to be ensured for planning and organizing ofthe sport event, especially hockey toumament. Find suitable recommendation and utilization of the marketing tools during preparation ofthe sport event and making a profit. Describe analysis, SWOT analysis, time and network analysis Sport event, planning, organizing
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Intercultural Differencies and Its Impact on International Negotiations
Glajchová, Šárka ; Janák, Vladimír (advisor) ; Oponent B, (referee)
Title: The Impact oflntercultural Dťfferences on International Business Goals: The main goal of my project was to find out and further investigate the impact of intercultural differences on long-term relations and succesful dealings with people from other cultures. The first step was to introduce the theory and tactics used in negotiation itself, then the influence of the participants' personalities and last but not least, the key issues of the major world economies. The actual importace of applying the right dealing skills in practice was shown through authentic examples of persona! experince of "The Riickl Crystal Company's" employees. Results: Confirmation of my opening hypothesis that cultural awareness is of critical importace in deciding the relative fortunes of the major world economies. Those institutions and organisations that recignize this fact will have the lead on those that neglect it. Methods: descriptive analysis - theoretical outloně based on literature observing - defining the problem questioning - interview with the experts Key words_; negotiation, comunication, culture, intercultural differences
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Tourism in Radhošť Massif in sustainable development borders
Košťálová, Petra ; Šafránek, Jiří (advisor) ; Oponent B, (referee)
Title: Tourism in Radhošť massif in sustainable development borders Aim: This graduation paper should chart the actual state of the tourism near the Radhošť mountain and bring the concept of sustainable development of the tourism with respect to environmental protection Method: During the problem solving especially following methods have been used: results of own data collection and field survey tutorials with addressed extemal authorities analysis of documents, written materials and websites results of scientific reaserches from CHKO Beskydy as well as from outside application of experience from Czech Republic and from abroad Results: Following points result from our survey: visit rate is mostly dependent upon weather conditions, weather forecast and on the fact whether it is holiday, bank holiday, week day or week end tourists are mostly satisfied with the actual state of environmental protection, criticising mostly transport conditions and information availability the main part of tourists come by car, majority oftourist attend the ridge around noon local people prefer conservation of the landscape character while those coming from longer distance emphasize air protection and recyclation development of tourism and environmental protection are not preclusive with respect to...
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Problems in building up and maintaining street hockey grounds
Weisgärber, Michal ; Navrátilová, Miroslava (advisor) ; Oponent B, (referee)
Název práce: Problematika výstavby a údržby hokejbalových sportovišť Cíl práce: Výstavba hokejbalové arény a její údržba Metody: Interview, popisná analýza Výsledky: Vypracovaná žádost o grant na MŠMT, doporučení pro zájemce o výstavbu Klíčová slova: Hokejbal, grant, investiční záměr, výstavba sportoviště, aréna Title of diploma thesis: Problems in building op and maintaining streethockey grounds Goal of diploma tbesis: Building up a streethockey ground and its maintaining Metbods: Interview, Descriptive analysis Achievements: Elaborated request for financial support from Ministry ofEducation, Youth and Physical education, recommendations for applicants ofbuilding-up Key words: Streethockey, grant, investment project, building-up a sports facility, coliseum
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Popularity of Sport Among the Students in the Czech republic
Daněk, Jiří ; Janák, Vladimír (advisor) ; Oponent B, (referee)
(English version): Title: Popularity of sport among the students in the Czech Republic. Goals: The goal of the dissertation is review and comment on the popularity of sport followed by the comparison between preferences ofmen and women. Method: I used in the dissertation methods of electronic poll usmg a questionnaire and furthermore, I utilized tables and graphs for the interpretation ofthe result. Results: The research revealed, that the popularity of sport in the Czech Republic is on very high level and also the expected trends are positive and no decrease is expected in this respect. Men tend to be more active than women and the range of different types of performed and viewed sports is wide. Keywords: Popularity of sport, marketing research, ratings, methods, reviewee. 5
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Longitudinal monitoring of strength and balance development in sport rock climbing in children.
Šťastný, Roman ; Baláš, Jiří (advisor) ; Oponent B, (referee)
Název práce Longitudinální sledování yýyoje svalové síly a rovnováhy u dětí v tréninku sportovního lezení. Název v angličtině Longitudinal monitoring of strength and balance development in sport rock climbing in children. Cíle práce Analýza dlouhodobé sportovní přípravy dětí v tréninku sportovního lezení z hlediska svalové síly, svalové vytrvalosti a statické rovnováhy. Metoda Z hlediska typu práce se jedná o longitudinální kasuistický experiment. Sledováno bylo 8 případů ve věku od 8 do 15 let po dobu dvou let. Výsledky Vliv lezecké intervence se prokázal v těchto testech: výdrž ve shybu, síla stisku ruky, shyby. V následujících testech se děti zlepšily, ale není prokazatelné, zda to bylo způsobené lezením: svis na jedné ruce, leh- sed, statická rovnováha, předklon. Klíčová slova Sportovní lezení, zdatnost, EUROFIT, svalová síla, svalová vytrvalost, flexibilita. 4
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