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Employer branding at a local branch of a global company
Míchková, Lucie ; Dvořáková, Zuzana (advisor) ; Zajacová, Zuzana (referee)
This master's thesis deals with the analysis of the image of the Employer brand of global company on the local market in the Czech Republic. As a theoretical basis focuses on defining brand as such, its value and its management. The basic concepts of Employer Branding: Employer Brand, EVP and some tools for building external employers' brands were also defined. The aim of the thesis is to map attitudes of university students to the employer's brand of selected local branch of chosen global company. I also investigated whether the study of selected university affect student perceptions of the brand. In the practical part, the thesis deals with the analysis of the specific employer brand and external brand building tools. Questionnaire research is carried out among students and scatter analysis is used for the evaluation. Other research tools are case studies in the form of storytelling, analysis of free associations, and semantic differential. The results are proposed recommendations for the company based on the evaluation of the perception of the employer's brand and also the model of the ideal employer.
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Quality of life on home parenteral nutrition
Dvořáková, Zuzana ; Meisnerová, Eva (advisor) ; Křížová, Jarmila (referee)
This bachelor thesis pursues the topic of quality of life in patients on home parenteral nutrition. In the theoretical part is processed the problem of patient with malnutrition and the subsequent initiation of artificial nutrition support with a focus on parenteral nutrition. Further, the home based parenteral nutrition, its organization and patient care in the Czech Republic is described. The last part of the study is focused on assessment and evaluation of patients on home based parenteral nutrition and outcomes on the quality of their lives. The practical part evaluates quality of life in patients on home parenteral nutrition by SF- 36 standardized questionnaire. The questionnaire targets on the subjective assessment of physical health, emotional aspects of perception, patient socialization and the overall view of the patient health. The aim of the study is to compare hypotheses based on the assumption of the negative impact of home parenteral nutrition to quality of life in specific domains. Keywords: malnutrition, artificial nutrition, home parenteral nutrition, quality of life
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A Guide to the Anatomy for Logopedia: The Muscles of the Head, Throat and Breathing Muscles. Nervi craniales
Dvořáková, Zuzana ; Housarová, Blanka (advisor) ; Růžičková, Hana (referee)
Theworkwill aim at creating a studymaterial not only for students of speech therapy but also for experts working in the field. The text will represent a summary of facts from several branches of science which relate to issues of speech therapy, namely anatomy, neurology, and physiotherapy. The work will focus on a comprehensive survey of the anatomy of the system of muscles enabling its application in individual areas of speech therapy. The work will also offer an insight into issues concerning cranial nerves and sensing. A short survey of possibilities of testing muscles and muscle groups discussed in this text will be presented.
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Synthesis of unsymmetrical derivatives of azaphthalocyanines IV.
Dvořáková, Zuzana ; Zimčík, Petr (advisor) ; Doležal, Martin (referee)
Synthesis of unsymmetrical derivatives of azaphthalocyanines IV. Zuzana Dvořáková Department of Pharmaceutical Chemistry and Drug Control, Faculty of Pharmacy in Hradec Kralove, Charles University in Prague, Heyrovskeho 1203, Hradec Kralove, 50005, Czech Republic Phthalocyanine (Pc) and their azaanalogues (AzaPC, which have some carbons in their macrocyclic system replaced by nitrogens) belong to group of photosensitizers, which are used for photodynamic therapy in treatment of various cancer diseases. The effect is given by ability to generate reactive oxygen species (e.g. singlet oxygen) after light absorption. The aim of the work is to synthesize AzaPc with optimal properties and with a high efficiency in singlet oxygen production. New unsymmetrical AzaPc with different numbers of pyridyl on periphery were synthesized with zinc as central metal. Different ZnAzaPc were prepared using a statistical condensation starting from two precursors (5,6-bis(tert-butylsulfanyl)- pyrazine-2,3-dicarbonitrile (A) and 5,6-di(pyridin-2-yl)pyrazine-2,3-dicarbonitrile (B)). From the mixture of six posibble AzaPc, four of them (AAAB, ABAB, AABB, ABBB) were isolated by column chromatography. The symmetrical (AAAA, BBBB) substances were not isolated from the mixture, they were compared with standards. All prepared substances...
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New topics in biology and their transfer to biological education
Petrová, Ivana ; Dvořáková, Zuzana (referee) ; Švecová, Milada (advisor)
New topics in biology and their transfer to biological education. We used pluripotent stem cells as a model because this topic of divelopmental biology is very propular today. Topic was chosen based on current general education program and school educational program. In general society, we can ancounter very diffrentiated opinions on this very promising branch of biomedical research. Individula opinions depend on personal experience, cultural background, faith a many other factors. This work is planed as starting point for diploma work. In this diploma work, the education program will be created. In this program, the basic knowledge on creation and usage of pluripotent stem cells will be provided to the students. Based on this knowledge, students will form their own opinion on pluripotent stem cell. Modified materials from European program Decide will be used.
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Designing of the curriculum for vocational education and specific part of the school leaving examination at the secondary school providing four-year course of upper secondary vocational education
Dvořáková, Zuzana ; Dostál, Petr (advisor) ; Švecová, Milada (referee) ; Kubicová, Svatava (referee)
This thesis describes designing of the curriculum for vocational education and of the branch specific part of the school leaving examination. I have set two main targets: 1. To design the Framework Educational Programme (RVP) for the branches with the graduation from the "Ecology and Environment". 2. To observe the approach to the school leaving examination at "střední odborné školy (SOŠ)" (secondary school providing four-year course of upper secondary vocational education) that are focused on the natural science. Both of these goals were accomplished. Ad 1. As the coordinator for the ecological study branches at the National Institute of Technical and Vocational Education in Prague (NUOV), I coordinated and participated in the designing of the branch specific part of the RVP for the new branch "Ecology and Environment". Four original branches were merged into this single one after the revision and change of the branch system. The new RVP for Vocational Education for the branches with the school leaving examination "16-01-M/ 01 Ecology and Environment" was submitted to the Ministry of Education and it was approved in the May, 2008. Accordingly, the schools have to create their own Schools Educational Programme (ŠVP) within two years and they have to apply it at the classes from 1 September, 2010.
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Social network discourse - Facebook, the virtual community
Dvořáková, Zuzana ; Švelch, Jaroslav (referee) ; Kraus, Jiří (advisor)
Having focused on Facebook, the virtual community, the aim of this thesis was to study the social network discourse. Due to very complicated structure of the social network my study dealt with the discourse on its contextual level, which enabled us to interconnect particular attributes of this difficult system and gradually revealed their mutual influence. The contextual line of appropriate chapters then joined the discoursive factors of the social network, starting with their makro level continuing to their very specific manifestation - the communication acts. Within the conclusions of this thesis it is to finally analyze in which form the concrete discoursive perspectives have projected into the more exact demonstration of the social network discourse.
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Budování značky zaměstnavatele na příladu globální společnosti působící v ČR
Baraćová, Kristina ; Dvořáková, Zuzana (advisor) ; Zajacová, Zuzana (referee)
Ambition of the thesis is to identify and evaluate tools that companies use to build and strengthen its employer brand in the external labour market, and internally among its employees and apply the theory of building employer brand on concrete company. The theoretical part of the thesis focuses defining brand as such, its theory and components moving through corporate brand to definition and concept of employer brand and its elements and ways of building an employer brand. The methodology of work consists of analysis of dedicated literature and papers on the topic and publicly available information about chosen company. In practical part, the thesis analyses concrete company and its employer brand using external and internal questionnaire research.
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