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Sport journalists as press secretaries of sportsmen or sport clubs-ethical issue
Suchan, Jan ; Moravec, Václav (advisor) ; Trunečka, Ondřej (referee)
Diploma thesis "Sport journalists as press secretaries of sportsmen or sport clubs - ethical issue" deals with the problem of sport journalists who work for sportsmen, sport clubs or associations at the same time, often as press secretaries, authors of articles on their websites or press conference organizers and presenters. This could be considered as a conflict of interest and can affect his/her work for media, for example agenda setting or content of the stories. This thesis focuses on two main problems: how Czech codes of ethics deal with conflict of interest and how editors-in-chief of sport columns think about conflict of interest. The last part of this thesis is a case study of selected sport journalist who is in conflict of interest.
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Politeness in television political discussion
Dufek, Ondřej ; Moravec, Václav (referee) ; Kraus, Jiří (advisor)
Diploma thesis Politeness in Television Political Discussion deals with specific nature of politeness and impoliteness use in mediated political discourse, illustrating it with the Czech Television programme Questions of Václav Moravec. In the first part it defines television political debate as a genre. Then it summarizes development of politeness theories both in world and Czech pragmatic and pragmalinguistic tradition. After synthetising the main conceptions it comes out with its own version of theory of politeness and impoliteness, basing it on Cooperation Principle and politeness theory with utilization of face concept. Then it applies theoretical principles in practical debate analysis and pays attention to the most distinct agents of politeness and impoliteness expression. In conclusion it identifies characteristic regularities of politeness and impoliteness usage in television political discussion and adverts to relevant factors that influence the shape of communication. The diploma thesis helps to map this little explored field, in which conflict interferes with cooperation as two antagonistic forces, and explains their interaction by the usage of politeness and impoliteness.
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The moderator's function in TV news programs, the criterions of his evaluation ...
Bahounková, Petra ; Šmíd, Milan (advisor) ; Moravec, Václav (referee)
The spectators incline to judge the whole medium by news broadcast because of its importance . Reporting has privileged status in program structure of almost every TV station. The main reporting broadcast is groundwork of station's program quotation . Contrary to the another programs which depend on age, gender, taste, education, interest and other subjective and objective factors of the specific watcher, the reporting is the genre, that speaks to the widest spectrum of the audience (with exception of the children). This is the reason why the public presentation of the reporting moderator's is so important. Work of the whole editorial team is presented by moderator's appearance. His performance can influence how the watcher accepts the information. A main function of the moderator is to establish contact with the viewer and to keep his attention while watching the news. Moderator becomes the watcher's companion, he explains him unknown expressions and creates the connections between the information. Powered by TCPDF (www.tcpdf.org)
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Brand Building ČT24
Šesták, Martin ; Šmíd, Milan (advisor) ; Moravec, Václav (referee)
This bachelor thesis is concerned with CT24 - digital news channel operated by Czech public broadcaster Ceska televize (Czech Television). Thesis covers the development of the brand of this channel and its practical impact. Documents how the brand succeeded in getting into general knowledge even though the coverage with digital television signal is quite low. Documents connection between quality of provided information and popularity and perceived credibility oft he channel. The main part analyses the mission, identity and basic values of CT24 and describes particular components which supports these brand attributes. Describes the origination and 2-year progress of news channel and instills it into the context of news channels in the Central European region. By the help of research data provides the audience characteristics analysis. The thesis also analyses the impact of the internet portal www.ct24.ez on the position of this channel in the Czech Republic and among Czech speakers abroad. Describes how the Internet as a new medium is being utilised, both as a source of broader information and as an archive of past broadcasts that are constantly accessible. Finally covers impact of the news channel as an opinion making entity and reflec ts its appeal among advertisers. Powered by TCPDF (www.tcpdf.org)
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