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Strategy of Entering to New Markets
Posoldová, Michaela ; Nechuta, Aleš (referee) ; Koráb, Vojtěch (advisor)
V diplomové práci je představena strategie vstupu na geograficky nový trh pro nedávno založenou společnost. Misí společnosti je skrze ukázky pražení kávy, ochutnávky kávy přiblížit svět kávy, a zároveň poskytnout zákazníkům kvalitní čerstvě upraženou kávu. Cílem práce je na základě kritické analýzy nového trhu navrhnout strategii na jeho vstup. Diplomová práce obsahuje teoretické poznatky, analýzu vnějšího a vnitřního prostředí (Porterovu analýzu pěti sil, PEST analýzu, SWOT analýzu a marketingový výzkum) a návrhy řešení.
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Risk management of Obchodní společnost Slokov, a.s.
Řičica, Pavel ; Kerbrová, Barbora (referee) ; Koráb, Vojtěch (advisor)
Diploma thesis is focused on risk management of Obchodní společnost Slokov, a.s. which is engaged in production of heating equipment. Thesis contains issues of risk management, risk analysis and proposal of measures which will eliminate the result of identified risks. The first part of thesis is focused on theoretical background, which describes the analytical methods and basics of risk management. The second part includes application of the selected methods. Risk identification of company is performed. Risks were found by internal and external analysis and method of risk analysis. In the conclusion of thesis are recommendation to help minimize risks in company on preventive or corrective level.
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Using of Disruptive Strategy in Small Winery
Balga, Petra ; Vančurová,, Pavlína (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with a concept of measures that aim to find a competitive advantage of the company CROY Concept Ltd., which does business in viniculture. This thesis analyses the position of the CROY's winery in the market as well as in the field of viniculture as a whole. Suggested unconventional measures will strengthen competitiveness of the company in the well-established wine market and will ensure its further development and growth.
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The Business Plan for Establishing of Small Company
Březinová, Tereza ; Blažek, Jaroslav (referee) ; Koráb, Vojtěch (advisor)
This master’s thesis is focused on creation of a real business plan for establishing of the small company. The company is offering scaffold services – assembly and disassembly scaffolding and the other associated support services. The first part of this thesis contains the theoretical background in the field of business, followed by part of the analysis of the external and internal environment. The last part includes a proposal for a concrete business plan, including timetable and implementation.
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Development of a Small Family Business
Nováková, Eliška ; Konečný, Štěpán (referee) ; Koráb, Vojtěch (advisor)
The bachelor thesis deals with the development of a small family business. The theoretical part contains business papers. This is followed by an analytical section describing in detail both the internal and external environment of a specific business. Its‘ position is determined, based on the strategic analysis, then things are designed to help increase the company revenue. The last part includes several suggestions, that should result in the higher sales.
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