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System of Selection and Management of Adaptation of Employess
Kaffanová, Zuzana ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The topic of the thesis deals with the selection and adaptation of employees. The main aim is to compile suggestions for the chosen company, which will be used for partial or complete elimination of detected weaknesses in personnel activities. Partial objectives include tasks focused on a literature review, characterizing the company, realizing questionnaire survey and personal interviews with employees, evaluation and display of the acquired information. The thesis has two parts. The theoretical part observes briefly the development of human resources, human resources management and describes personnel activities. More deeply are described personnel activities, which are related to the provision of human resources for the company. This area includes recruitment, selection, employment and adaptation of employees. Currently, the adaptation of employees is among those activities, which are the most neglected and overlooked by companies. In the practical part is introduced the company Trendy, s. r. o. and described its approach to recruitment, selection and adaptation of employees. The evaluation of the selection and adaptation process is done by a questionnaire method and personal interviews with employees. In the final part are drafted partial measures, which are designed to improve not only the adaptation process, but also to develop the selection process.
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Strategic management
Houška, Jiří ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The thesis Strategic Management provides a comprehensive view of the environment in which it is subject under examination. The work is divided into two parts, into theoretical and practical. The theoretical part contains information related to strategic thinking, management and planning. The fundamental part is dedicated to the recommended methods of exploration on the level of macro and micro environment analysis of the business life cycle, stakeholder analysis and SWOT analysis. The practical part of the use of selected methods systematically directed to the target job to generate and recommend appropriate pensum strategic tasks for the situation in which the surveyed company is currently located. Results of the analyzes are used as input data to generate proposals and strategies. Finally, there is the evaluation and comparison of the proposed recommendations, with the current implementation process and implementation of strategic management of organizations surveyed.
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The influence of brand on consumer buying behavior
Turečková, Ludmila ; Vokáčová, Lucie (advisor) ; Lukáš, Lukáš (referee)
The diploma thesis The influence of brand on consumer buying behaviour is focused on the market of mobile phones. The aim of this thesis is an evaluation of particular factors that affect customer´s buying decisions regarding mobile phones. The principle is to find out whether the affect of the brand predominates the price, availability, advertising, etc. The thesis includes six brands of mobile phones that, according to the secondary data, have the biggest market share. A part of this thesis is also a survey that ascertains opinions of respondents on mobile phones. Thanks to the survey we can evaluate what operation system is favoured by the customers and whether the size, manageability, price and screen size are important for them. The finding, if customers are affected by the advertisement, which buying spot they prefer and what experience they have with mobile phones, is also important. None of the cell phone brands received an extremely low rating, but at each of them were found certain deficiencies. The management of the cell phone producers should focus on product quality and maintaining long-term customer relations. Some of the producers should reconsider their pricing policy and stimulate their vendors to improvement of customer awareness and increase of sales.
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Evaluation plan of common facilities implemented within the land consolidation project in Nova Ves u Kdyně cadaster
Stančeková, Lenka ; Zímová, Kateřina (advisor) ; Lukáš, Lukáš (referee)
The aim of this thesis is to characterize landscaping focusing on the pitfalls that can accompany this process. The first part of the work is focused primarily on the characteristics of land consolidation, their importance, objectives and their forms. For a better idea of land consolidation at present, but in the past, the thesis is supplemented by a history of landscaping. The next section describes how to work on the land consolidation plan and funding for the complete picture. The literature search is finished land consolidation abroad. The output and the analytical part of the thesis is to study cadaster ofNová Ves u Kdyně, in which elements of the plan are put to public facilities. This analysis is complemented by a comprehensive landscaping assessment for users and residents of the cadastralarea.
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Coupled transport processes
Jeřábek, Jakub ; Kuráž, Michal (advisor) ; Lukáš, Lukáš (referee)
The objective of this thesis was to implement a new module to the DRUtES model code, which allows to calculate coupled transport of moisture, temperature and miscible substance in a variably saturated porous media. The main part of the practical phase of the thesis was to implement appropriate constitutive relationships describing a coupled transport to the Galerkin finite elements scheme previously implemented in the DRUtES model. Besides this, a corresponding configuration files were made to assign parameters of the model into program data structures as well as a little bit of other programming work elsewhere in the code. Numerical solution of each transport equation was compared with its analytical solution. 1D moisture transport with the Philips semi-analytic solution of diffusive form of Richards equation. 2D temperature and miscible substance transport with an analytical solution of advection-dispersion equation. This comparisons suggested that the implementation was correct. The coupling of these processes was compared with a reference numerical solution. In this case was the fitness of results assessed in more qualitative manner with a literature. Before use of this coupled model to solve a real world problem, I would recommend to make a similar assessment with the real data.
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Evaluation of marketing communication for hotel Klášter Teplá
Veverková, Pavlína ; Huml, Jan (advisor) ; Lukáš, Lukáš (referee)
The main objective of the thesis is to evaluate the instruments of the marketing communication in the hotel and to develop the suggestions for its improvement.
The first part is devoted to the theoretical knowledges about the marketing and marketing services. It is based on the study of secondary data.
The second part is focused on the analysis of the current instruments in the marketing communication. The results of the analysis are the recommendations for its improvement and the efficiency that should lead to increase the occupancy and improve the whole economic situation of the hotel. There are the implements suggested to be used by the hotel management at the end of thesis.
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Lean production at Avon Automotive company
Dvořáková, Veronika ; Gebeltová, Zdeňka (advisor) ; Lukáš , Lukáš (referee)
The submitted diploma thesis provides a detailed description of lean production in Avon Automotive Inc., Rudník. The essential aim was to demonstrate this method on workplace redesign via gradual production improvement. At First, specific terms are properly explained in a theoretic way. Lean production is fully clarified too. The author also mentioned methods which are bound to be adopted. Amongst the major Japanese methods are 5S, Kaizen, Kanban, and Ongoing improvement. It is history of the company, its current conditions, customers and competitors which are carefully looked into in the next part. Economic issue is then tackled with the focus on the last 6 years of the company economic development. Approval process, current company project conditions as well as production and logistics procedures descriptions are also provided within the thesis. The author eventually put emphasis on defying lean production with close attention to employees' training in which the author herself participated, and then gradual improvement phase is clearly marked in three steps. The diploma thesis includes SWOT analysis of the entire project. The author evaluates strong and weak sides of the company, its threats and opportunities.
The thesis finally suggests that each job position should be maintained. It is all discovered facts of the whole project which are conveniently summarized at the end.
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Project of common facilities in Štíhlice
Strnadová, Vendula ; Zímová, Kateřina (advisor) ; Lukáš, Lukáš (referee)
The diploma thesis deals with the project of common measure elements in the cadastral Štíhlice. Štíhlice is a minor agriculture village in the district Praha východ, surrounded by arable land, which are intensively farmed. The arable land are closely follows the relatively large forest area. Wavy relief with mosaic arable land and forest is beautiful example of Czech culture landscape. This type of landscape is need to be protected and in the same time rationally used. The main goal is a sustainable development for the process of land management and for this diploma thesis too. The land management is practically the only tool for resolve the ownership, design and realisation activities in the common measure elements (transport service, erosion control, water management and measures to protect and improve the environment).
One of the objectives of this work is to introduce readers the subject of landscape and land management via a literature review prepared on the basis of available information.
The practical part is focus on the cadastral Štíhlice. The area is characterised according to the general summary of character (for example climate, geomorphology, and vegetation and water management). The others describes are the results of a field survey. The author evaluated the area and pointed out some problem areas. In selected areas is increased soil erosion, and a disproportionally large land block or a low number of roads. The plan of common measure elements is based on these studies. The plan is processed in accordance with the methodological instructions for carrying out landscaping and technical standard documentation plan of common facilities in land management.
The diploma thesis results could be a good base for further work in this cadastral area, especially for engineering company that works on land management here.
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Helminths of the European otter
Seemannová, Kateřina ; Vadlejch, Jaroslav (advisor) ; Lukáš, Lukáš (referee)
The target of this study was to explore a distribution and prevalence of parasitic helmints in population of wild European otters in the Czech Republic. For this purpose organization ALKA wildlife o.p.s. provided 15 cadavers of these animals. This gained experimental material was consequently subjected to a detailed parasitical examination. All examinations and analises were made in the parazitical laboratory of Department of Zoology and Fishers, Faculty of Agrobiology, food and natural resources in Czech University of Life Sciences in Prague. The discovered parazitic organisms were subsequently isolated and determined. This autopsy showed the occurrence of parasitic flukes of genus Metorchis. Prevalence was counted 13.33 % (two positive samples from all fifteen samples). In the first sample, there were found 17 flukes, in the second sample, there were found 11 flukes. The place of discovery of this samples was southern Bohemia. The occurence of other expected representers of tapeworms, roundworms and acanthocephala were not confirmed. Results can be disorted because of low number of examined biological material. But getting bigger amount of material is a problem because the European otters are protected by law.
The results show that in population of wild European otters occur parasitic flukes of genus Metorchis. Since this is the first mention of their occurrence in the Czech Republic, it would be appropriate to study this issue from now to get more results that would be more exact.
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Use of marketing sales support tools in the selected range of products
Mazánková, Michaela ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The aim of the thesis entitled "Use of marketing tools sales support in the selected range" is to suggest appropriate marketing tools sales promotion in a field of paper eyuipment which the company DaDa Promotion, s. r. o. should offer their clients in order to increase sales of their products or services. The theoretical part deals with the definition of the concept of marketing, marketing communications and marketing mix. The whole describes the elements of the marketing mix which includes product, price, place and promotion. Greater attention is dedicated to the promotion of sales, which falls under the concept of promotion and there are explained the principles, advantages, disadvantages, and different species. The practical part is focused on the survey. It based on which are designed appropriatemarketing tools that should be offered by DaDa Promotion, s. r. o. its clients to provide greater marketing their products and services.
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