Original title: Hodnocení marketingové komunikace hotelu Klášter Teplá
Translated title: Evaluation of marketing communication for hotel Klášter Teplá
Authors: Veverková, Pavlína ; Huml, Jan (advisor) ; Lukáš, Lukáš (referee)
Document type: Master’s theses
Year: 2016
Language: cze
Publisher: Česká zemědělská univerzita v Praze
Abstract: [cze] [eng]

Keywords: akce; cestovní ruch; hotel; hotelový marketing; marketing na internetu; marketingová komunikace; osobní prodej; podpora prodeje; propagace; public relations

Institution: Czech University of Life Sciences Prague (web)
Document availability information: Available in the CZU repository.
Original record: https://is.czu.cz/zp/index.pl?podrobnosti_zp=205221

Permalink: http://www.nusl.cz/ntk/nusl-258756


The record appears in these collections:
Universities and colleges > Public universities > Czech University of Life Sciences Prague
Academic theses (ETDs) > Master’s theses
 Record created 2016-09-22, last modified 2022-03-03


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