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A comprehensive audit of websites and their impact on the competitiveness of organizations which focus on selling bathroom products
Ezr, Tomáš ; Molnár, Zdeněk (advisor) ; Bičík, Petr (referee)
The main purpose of this thesis is an analysis of selected online stores which focus on selling bathroom products and equipment. The thesis is divided into theoretical and practical part. The theoretical part deals with basic aspects of web eshops in terms of technologies and trends. It is divided into the following parts: graphic design and web site design, visibility on the internet, SEO, communication - information, technical solutions, accessibility and eshop. These individual elements are the basis for creating an evaluation methodology, which will be used to assess selected eshops. The practical part contains its own assessment as a methodology. It evaluated a total of 11 selected eshops, one shop is assessed a detailed audit, it is a shop at www.bathshop.cz. Furthermore, all results are summarized and conclusions drawn from them, and recommendations. The main contribution of this thesis is a comprehensive comparison of selected eshops to eshop ww.bathshop.cz and making recommendations on the basis of the comparison.
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The protection of information in an organization
Hodulák, Petr ; Molnár, Zdeněk (advisor) ; Drtil, Jan (referee)
The protection of information in an organization is an often debated issue today. This Bachelor Thesis outlines the issue of the protection of information in an organization specifically in the economic sector of insurance. To be clearly organized the Thesis is divided into the theoretical and practical part. At first the theoretical part deals with the individual steps for creation of the security policy and the content of the most important elements ensuring the information security in general. Afterwards, the Thesis already focuses on the area of insurance directly and analyzes in detail the solution of privacy policy in this area, what data about the client are collected by insurance companies and how the data are treated. The review about the current state of the information security in the Czech Republic is also stated here to get a better idea. The practical part is occupied with the comparison of the products and services, which are offered by the selected companies specializing in the information security in the area of insurance. Then the result of the executed study is presented through the graphical summary, which is listed in the conclusion of this Thesis.
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Analysis of mobile operating systems market
Frnka, Josef ; Molnár, Zdeněk (advisor) ; Mráz, Ladislav (referee)
The aim of this thesis was mapping a chosen part of the mobile phones market, aligned to Smartphones with operating systems. The opening part deals with theoretical basis - and consists of operating systems properties, origin of so-called smart mobile devices and details of systems available on the market today. The second part is practical, with aid of information available from open sources, deals with analyzing global and European market of mobile operating systems. The conclusion consists of author's visions of the future, based on the results of the analyses, experiences and other available expert prognoses.
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SEO optimalization problems concerning function of search engines
Sova, Martin ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The aim of this work is to describe the SEO optimalization problems concerning function of search engines. In the theoretical part it describes basic architecture and function of search engines: the way it crawls the web, creates index and evaluation pagerank and also the way it creates search engine results page. In the practical part there is a test of function of the search engines in reality. On its basis some suggestions on improvement of the contemporary functionality are made.
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Audit of internet shop websites
Heideker, Petr ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
This bachelor work describes basic guidelines and rules, which should be followed by every successful internet shop. The aim of the work is to gather and record all the important criteria. According to the criteria is analysed specific internet shop and it's competitors on the market. The data are analyzed and according to that the appropriate conclusions are drawn. This work also describes important methods of advertising web pages and basics of web analytics for internet shops. The final part of the work is dedicated to suggestions on internet shop enhancement. These should bring new customers hand in hand with increasing shop's profit.
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Website optimization
Svačinová, Hana ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The aim of this work is a valuable text on website optimization. The reason is lack of literature with this theme in the Czech market, especially in the Czech language. Purpose of the study is also its biggest asset, it may serve other students, but also to others who are interested in the topic. For this to happen, the work is written in a language close to readers, but also contains essential information to get familiar with website optimization. Part of this work is not only popular SEO optimization, but also the functionality and graphics (design) of web pages and a separate chapter is dedicated to copywriting. At the conclusion of the work is carried out a practical analysis, which is to assess the current state of web pages from the perspective of optimization.
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Auditing of trucking companies' websites
Klusák, Marek ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
This thesis deals with trucking companies' websites auditing. The first chapter of a theoretical part deals with up to date market condition of this branch of business, together with possibilities of the future development. The theoretical part of this thesis acquaints reader with technological basis of web design and its current trends. There is a methodology of auditing designed and websites sample introduced in the conclusion. A practical part contains one detailed audit example and the rest of the other websites is audited more briefly. There is a results interpretation in the conclusion. Also there are steps that can lead to the elimination of founded imperfections. The aim of this thesis is to test quality of some sample websites of trucking companies that leads to recognition of how important these websites are for their owners. A main method used is a comparison of every website's state and designed methodic. Results of this research are statistically evaluated. The main contribution of this thesis is introduction of the most frequent imperfections, together with deciding how important these websites are for their owners.
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Audit of the electronics retailers´ websites
Růžek, Pavel ; Molnár, Zdeněk (advisor) ; Žemlička, Petr (referee)
The main objective of this diploma thesis is to analyze websites of electronics retailers. An initial analysis is followed by evaluation of the determined results and designing the right solutions. The diploma thesis is divided into a theoretical and a practical section. The theoretical section is focused on consumer behavior and the aspects of well-developed websites, which are visibility, usability, accessibility, technical and graphic design. These elements are the basis for the compilation of methodology, which is then used for analyzing websites. The practical section includes a detailed audit of five selected websites. It also contains user testing by randomly selected respondents. The detailed analysis is followed by a summarization of the results of individual companies. The output of the thesis is an overview of the quality of tested companies' websites. The main contribution of this thesis is an overall analysis and concrete design improvement of the electronics retailers' websites.
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Analysis of ability to compete between printed and electronic media
Pilous, Jan ; Molnár, Zdeněk (advisor) ; Nečas, Miroslav (referee)
This thesis deals with currently discussed question of survivance of printed media in position of being drawed by new media, mainly by internet. Trend appearing in advanced countries is falling reading, sale and advertising. That cause increasing problems of their publishers. Thesis responds the question whether the internet is the culprit or the financial crisis is. These are the most appointed causes. Thesis firstly acquaints the reader with present situation on the market of printed and electronic publications. Then is looking at appointed area with SLEPTE analysis used in strategic management. Finally complement problems with situation abroad and compile analysis of customer expectations. That is form by questionnaire inquiry and by interview with branch specialist. Technological factors of SLEPTE analysis is compile minutely like the answer for secondary aim of thesis. That is try to fully collect different publication forms of reporting the content through the internet. In reality, set all possible ways how publishers offer their content to customers.
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Ways to address selected areas of cooperative organization and its application in Cluster Omnipack
Lukavec, Petr ; Klas, Jan (advisor) ; Molnár, Zdeněk (referee)
This work is based on knowledge of concept of clusters and of other cooperative organizations. The general objective of this work is to solve specific, narrowly defined problems of a particular cluster. The reason was to come up with a solution that will be applicable and useful in this particular cluster. And this solution may be useful also in other clusters, because clusters throughout Europe, have many common features. Problems were generated by the author, during talks with representatives of cluster Omnipack. So these problems are important and really relevant for this cluster. Next goal was to measure these issues in relation to basic criteria, like importance, and difficulty. This evaluation was the basis for selecting problems to solve. Other objective was to search for specific solutions using existing literature, examples from other clusters and output of own research of clusters. As main problem to solve was chosen problem called "performance measurement". Because no suitable solution was found in the literature or other resources, author had to create own solution. Problematic area of the problem "performance assessment" was described as follows: "Support from European Union subsidies is really crucial for many clusters in Czech Republic right now. But after the end of these subsidies, clusters will have to prove or demonstrate to its members that they are still useful. Then cluster members will be then willing to continue with financial supporting of their cluster." The problem was solved from the perspective of cluster members, and main areas of its concept are performance evaluation of cluster members from the perspective of a cluster member, benefits of the cluster as a whole for members of the cluster, the benefits of other members of the cluster for a particular member of the cluster and cluster management role for the use of these advantages from the perspective of cluster members. Solution of this problem is very detailed and extensive, and represents main author's scientific contribution. Important point of this approach is evaluating the performance of the cluster from the perspective of cluster members. This approach brings some new insights. Author proposed his own concept of looking at the actors and factors, influencing the performance of cluster members. Proposed concept of pairwise comparison of cluster members is also really innovative. It brings new opportunities in the detailed description and understanding the cluster by its members and management.
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