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Offer analysis of the travel agency
Fabianová, Pavla ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
The bachelor's thesis focuses on an offer analysis of the travel agency Alexandria. Firstly, basic terms connected to the activity of the travel agency are defined. The functions of the travel agency, its duties and conditions necessary for business are explained. In the next part of the thesis, the travel agency Alexandria is presented. Further on, the chapter fully attends to the offer analysis of the travel agency Alexandria. In the final part, strengths, weaknesses, opportunities and threats coming out from the analysis of previous chapters are presented. The whole thesis is closed by a summary and a final evaluation of the offer given by the travel agency Alexandria.
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Analysis of founding a travel agency
Mašová, Veronika ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
This thesis focuses on founding a new travel agency oriented on domestic tourism. The aim is to show a real process of founding a new travel agency. The travel agency's offer is based on analysis of environment, market, competition and potential customers. It is focused on three segments: seniors, families with children and forfaiter journeys. The financial analysis is included in next part of the thesis.
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The analysis of the offer of the travel agency VTT
Šolcová, Jana ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
The aim of this work is to analyse the offer of the travel agency VTT. The work starts with a specifying of tourism terms concerning the theme. In the next part the travel agency VTT is shortly presented. The work continues with a detailed analysis of the offer. Also the sales promotion is mentioned because it is closely connected with the offer. Finally on the basis of previous parts the strengths, weaknesses, opportunities and threats are specified. The whole work is closed by a final evaluation of the offer of the travel agency VTT.
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Southeast Asia as a new tourist destination
Dvořáková, Lucie ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
The bachelor thesis is dealing with the development of tourism industry in South east Asia. Its goal is to asses not only the evolution of individual Southeast Asian countries but also to analyse its place within the world tourism framework. In the Czech literature, much has been published about Southeast Asian economy as a whole, but tourism industry, as a key sector of the economy has been neglected. This thesis therefore defines Southeast Asia as a tourist destination and also analyses its specialities and determines development trends, focusing on the period from the beginning of 1990 up to present. Both domestic and incoming tourism has been analysed, as they are both components of tourism in the destination. The thesis presents "Asian tygers" as newly emerged destinations, where tourism industry growth in the 1990s often exceeded 30% Y-o-Y.
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The potential of Malaga for tourism development
Neumaierová, Alexandra ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
The bachelor thesis is focused on an analysis and evaluation of tourism in the Spanish city of Malaga. The introduction of the thesis also outlines tourism in Spain and the autonomous region of Andalusia, which Malaga belongs to. The main part analyzes natural, realisation and selective prerequisities of tourism for the next development of the destination. The SWOT analysis included in the conclusion of the work is emphasizing recommendations for the further development of the destination. There are also listed particular types and forms of tourism that can be implemented in Malaga.
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Sport centres in the Czech Republic - advantages for tourism
Machková, Martina ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
This graduation thesis examines ski centres in the Czech Republic, mainly its most frequent problems they face. The other objectives are to find out the structure of their skiers, how is promotion important for them and what measures they implement to help their development and visit rate. For these reasons was prepared a questionnaire and its results offer a survey of opinions of Czech ski centres representatives.
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Supply analysis of travel agency
Vostrá, Alena ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
Bachelor thesis focuses on the supply analysis of Alex travel agency. It includes the definitions of basic terms from the tourism industry including individual forms and types of tourism, as well as the persons participated in this branch. The bachelor thesis also refers to the whole travel agency, to its operating structure with the scope of employment of individual sections and also to the travel agency's membership in the prestige association. Also the regular partners of the travel agency are mentioned. The main part includes the supply analysis which contains the destinations, forms of transport, lodging establishments, food and beverage services and also the specific services supply typical especially fort Alex travel agency. The last chapter refers to the propagation and promotion activities of the travel agency and its evaluation.
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Development of tourism in protected areas
Švarcová, Alice ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
The aim of the thesis is to focus on future development of tourism in the czech national park Krkonoše. This region is divided in a conflict between ecologists and supporters of further development of tourism in the area. National park is a traditional and popular tourist destination but the protection of nature is an important aspect of any further development. The only possible future of the czech mountains is development acording to the principles of sustainability.
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Analysis of tour operators’ supply in reference to selected territory - Slovakia
Nogeová, Andrea ; Petrů, Zdenka (advisor) ; Strakova, Ivana (referee)
The diploma work analyses the Czech tour operators' supply in reference to the territory of Slovakia. The work finds out, what kind of tours tour operators offer and if there are differences among the tours. The tour operators' supply is then compared with the primary tourist supply of Slovakia. Its goal is to evaluate how much the tour operators' supply covers the potential of selected territory. In addition a survey in the form of a questionnaire is used to find out why Czech citizens don't use tour operators' services when traveling to Slovakia.
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