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Proposal for the Improvement of the Motivation System in the Company
Sikorová, Anna ; Kaszperydesová, Pavlína (referee) ; Novák, Petr (advisor)
Diploma thesis is focused on motivation system in the manufacturing company Třinecké železárny, a.s. The first chapter of the thesis describes motivation and motivation system terminology. Company and its current employee motivation system are characterized in next chapter. This chapter contains also analysis of the survey. In the conclusion of this thesis there are described proposals for the improvement of the motivation system, which will lead to increase of employee satisfaction.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Marketing |Mix of Selected Hotel
Brychta, Ladislav ; Pecková, Jarmila Hnidáková (referee) ; Novák, Petr (advisor)
This bachelor thesis focuses on the analysis of the current situation of the chosen hotel located in the middle of Masaryk Circuit in Brno. On the basis of analyzes, are set proposals for improving of hotel´s marketing mix. The analysis of the hotel is based on acquired theoretical knowledge. The basis for proposals of the improvement of the marketing mix is the knowledge which is gained on the basis of the analyzes.
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The Proposal of Company Marketing Mix
Zourek, Vojtěch ; Pyrochta,, Václav (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is focused on individual tactical marketing tools, which together form a marketing mix. Describes the relationship between product, price, distribution and promotion. The thesis contains suggestions for improvement of the current state of marketing mix of MIKROP ČEBÍN a.s. based on theoretical knowledge and analysis.
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Design of Communication Mix for the EKO-PE, s.r.o. Company
Brychcová, Blanka ; Pechová, Jana (referee) ; Novák, Petr (advisor)
The main aim of my diploma thesis is to analyze and assess current communication mix of EKO-PE,s.r.o. company and to suggest its improvement. The first part is followed to summary of theoretical knowledges which are related to this topic, such as marketing, marketing communication, marketing concept, values for customers, satisfaction of customers and marketing survey. The second part is aimed to practical part of the thesis. It describes EKO-PE company – informs about its history, organization structure, economic viewpoint, marketing mix and ambience analysis. Then this part is also concerned with analysis and assessing of current communication mix of the company on the base of marketing survey made by questionnaire. In conclusion ot this part there are written all the results and proposals on the base of all information and analysis´ I had.
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Marketing Strategy Proposal for an Association
Hrazdírová, Natálie ; Huněk, Filip (referee) ; Novák, Petr (advisor)
The thesis deals with a marketing stratégy inovation focusing on community event „Day of Princesses“. Theoretical part defines terms related to organizing non-profit organization, marketing and marketing strategies. Further, it decribes marketing analyzes which are assembled in the second part of this work. Final section of the thesis is develoted to own resolution proposals, which should lead to improvement of current situation.
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The Proposal of Company Marketing Mix
Němcová, Monika ; Prudil, Tomáš (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the marketing mix of company ZEMAN Váhy s. r. o. The theoretic part deals with the definitions of marketing, marketing mix and marketing analysis. The analytical part contains analysis of the marketing mix of selected company and marketing analysis. The proposal part contains proposals for improvement.
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The Marketing Strategy of S.E.N. OKNA A DVEŘE spol. s r.o.
Suchý, Marek ; Holub,, Miloš (referee) ; Novák, Petr (advisor)
The subject of master thesis is to design marketing strategy of S.E.N. OKNA A DVEŘE spol. s r. o. operating in the market with panels for building openings. Thesis works on the knowledge gained in the theoretical part and the information found in the analytical part and proposes strategic and individual tactical marketing activities which contribute to strengthening the company's position in the market.
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Company Computer Network Design
Novák, Petr ; Jordán, Vilém (referee) ; Ondrák, Viktor (advisor)
This bachelor thesis deals with computer network design in a company. The first chapter is about the theoretical concepts important for designing a computer network. The second chapter contains the analysis of a current status, which serves as a foundation for my own design solution, which is also the last chapter of this bachelor thesis. The last chapter also includes economic evaluation of the whole network design.
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