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National Repository of Grey Literature 13 records found  previous11 - 13  jump to record: Search took 0.00 seconds. 
Proposal of a Marketing Strategy of Sky Tours, s.r.o. Travel Agency
 Ševčíková, Lenka ; Zámečník, Jan (referee) ; Novák, Petr (advisor)
This thesis deals with marketing, which is applied in SKY TOURS Ltd.. The aim is to analyze existing marketing efforts of the company and to suggest new solutions, which increase profit and encourage public awereness of this whole company.
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Marketing research in the field of food labelling and packaging
 Ševčíková, Lenka ; Horová, Olga (advisor) ; Plášková, Alena (referee)
The aim of the Bachelor's Thesis is to evaluate whether consumers in shops are misled by product positioning of some selected foodstuffs using mystery shopping and whether the producers of these food products indicate all information required by legislation. Then the practical part of the Bachelor's Thesis analyses Czech consumer awareness of food labelling using primary survey. The theoretical part summarizes food packaging and labelling regulations. There are written obligatory and optional data, which should be listed on food labels; packaging and labelling markings, and supervisory authorities who protect this area.
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Strategické řízení turistického areálu
 Ševčíková, Lenka
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