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Transformation of functions and meanings of ways of the cross in Western Bohemia in 20th century
Svoboda, Aleš ; Kučera, Zdeněk (advisor) ; Klingorová, Kamila (referee)
The thesis explores the Ways of the Cross and their functions in the Western Bohemian region. The Ways vary in their degree of preservation, which correlates with people's attitudes. The aim is to discuss functions and meanings of the Ways of the Cross in landscape and society of Western Bohemia in the context of changes that took place in the region during the second half of the 20th century. The analysis focuses on political, social, and religious factors influencing these sacred monuments, including their maintenance, restoration, and perception. Emphasis is placed on Czech-German relations and their impact on the Ways of the Cross in the post-war period. The thesis also examines the role of municipalities, civic associations, and volunteers in revitalizing these monuments and integrating them into community life. The research seeks to better understand the historical and cultural changes in the Western Bohemian region and underscore their significance in the current meanings of the Ways of the Cross. Currently, many Ways of the Cross are being restored, with cross-border relations playing a significant role. Simultaneously, new ones are being built, predominantly artistically representing their creators. A substantial portion of the Ways of the Cross in the region is also disappearing or has...
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Semiotic analysis of animated ads
Drahotová, Klára ; Svoboda, Aleš (advisor) ; Sluková, Tereza (referee)
The presented thesis will examine tools of animated commercials on the basis of semiotic analysis of TV advertising. The animation is usually connected whit children's or family movies, however it is also extensively used in commercials, which are designed to affect adult audiences. The goal of the thesis was to find, how animated commercial attracts customers and how it differs from played ad. Therefore the underlying hypothesis is that animation is not just for children, but it may just as well successfully work in production for adults. The thesis is also based on the assumption that animated advertising uses other tools to capture the viewer than advertising played. The theoretical part is focused on presenting animation, its development, specifics and methods of analysis. Also it is focused on semiotic and practical side of advertisement and visual sings of image. In the practical part I will compare selected animated and played ads. My effort will be to describe tools of animation in commercials and to discover how they differ from played ads. Key words: semiotic in advertising, advertising, TV advertisening, animated ad, animation, semiotic analysis, encoding, denotation, connotation, image
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