Original title: Firemní filantropie. Aplikace Cause Related Marketing ve vybrané společnosti.
Translated title: Business Filantropy. Cause Related Marketing
Authors: Karotchanka, Tatsiana ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
Document type: Master’s theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Práce je zaměřena na aplikace Cause Related Marketing v italské cestovní kanceláře. Cause Related Marketing
Keywords: Cause Related marketing; Filantropy; Marketing; Cause Related Marketing; Firemní filantropie; Marketing

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/13151

Permalink: http://www.nusl.cz/ntk/nusl-9133


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses