Original title:
Marketingové komunikace mezi výrobcem,distributorem a spotřebitelem na B2B trhu.
Translated title:
Marketing communications between producer, distibutor and consumer in B2B market.
Authors:
Sámek, Michal ; Mikeš, Jiří (advisor) ; Raška, Adam (referee) Document type: Master’s theses
Year:
2011
Language:
cze Publisher:
Vysoká škola ekonomická v Praze Abstract:
[cze][eng] Diplomová práce analyzuje postup tvorby marketingové komunikace a na konkrétním příkladě z praxe demonstruje její tvorbu.Thesis analyses process of marketing communication creation. It also shows how such marketing communication is done in real market environment.
Keywords:
communication; FMCG; marketing; FMCG; komunikace; marketing
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/29475