Original title: Reklamní agentura a její úloha při tvorbě reklamní kampaně pro klienta
Translated title: Advertising Company and its Role in Advertising Campaign Production
Authors: Kohák, Jakub ; Maurer, Pavel (advisor) ; Tomek, Ivan (referee)
Document type: Master’s theses
Year: 2004
Language: cze
Publisher: Akademie múzických umění v Praze. Filmová a televizní fakulta AMU. Knihovna
Abstract: [cze] [eng]
Práce slouží jako představení celé problematiky tvorby reklamních kampaní a světa reklamích agentur Graduation thesis serves as a presentation of the whole problematics of development advertising campaigns and of the world of advertising companies itself.

Institution: Academy of Performing Arts in Prague (web)
Document availability information: Available to registered users in the Digital Repository of Academy of Performing Arts.
Original record: http://hdl.handle.net/10318/3912

Permalink: http://www.nusl.cz/ntk/nusl-78627


The record appears in these collections:
Universities and colleges > Public universities > Academy of Performing Arts in Prague
Academic theses (ETDs) > Master’s theses