Original title: Business plan for a three or four star hotel in Baikal
Translated title: Business plan for a three or four star hotel in Baikal
Authors: Osetrova, Maria ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
Document type: Master’s theses
Year: 2010
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]
The goal of this thesis is to analyze the business environment in the Baikal region for the hospitality management industry, specifically for a 3-4 star hotel. The topic is very current and under discussion now because the Russian state authorities would like to create a place attractive for tourism in Baikal and there is currently an economically favorable environment for the hotel industry. There is also government support in promotion of the region for tourism and cooperation with other government or non-government association or organization for development tourism there. Cílem této diplomové práce je analýza podnikatelského prostředí na Bajkalu pro účely hotelnictví, obzvlášť pro 3-4 hvězdičkový hotel. Téma je velmi aktuální, protože ruská legislativa připravila změny, aby zvýšila turististickou aktraktivitu Bajkalu. Podmínky pro podnikání v turismu jsou zde současně velmi ekonomicky výhodné. Existuje zde státní podpora a propagace regionu s ostatními státnimi a nestátními asociacemi a organizacemi pro rozvoj turismu v této oblasti.
Keywords: Baikal; marketing mix; PESTE analyses; Baikal; marketingový mix; PESTE analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/26676

Permalink: http://www.nusl.cz/ntk/nusl-73793


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses