Original title: Category Management v obchodním řetězci
Translated title: Category Management in a Retail Chain
Authors: Fritsch, Martin ; Cimler, Petr (advisor) ; Šípek, Ladislav (referee)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Tato diplomová práce charakterizuje proces Category Managementu a jeho přínos. Dále popisuje využití Category Managementu ve vybraném obchodním řetězci a postup tvorby Category Business Plans. Diplomová práce končí aplikací teorie Category Managementu a Category Business Plans na ilustrativním byznys plánu kategorie piva. This master thesis characterizes a process of the Category Management and its benefits. Furthermore, it describes the use of the Category Management in a selected retail chain and a process of creating Category Business Plans. The master thesis ends by an application of the Category Management and Category Business Plans theory on an illustrative case of a Beer Business Plan.
Keywords: beer; Category Business Plans; Category Management; Category Business Plans; Category Management; pivo

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/28512

Permalink: http://www.nusl.cz/ntk/nusl-72245


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses