Original title:
Category Management v obchodním řetězci
Translated title:
Category Management in a Retail Chain
Authors:
Fritsch, Martin ; Cimler, Petr (advisor) ; Šípek, Ladislav (referee) Document type: Master’s theses
Year:
2010
Language:
cze Publisher:
Vysoká škola ekonomická v Praze Abstract:
[cze][eng] Tato diplomová práce charakterizuje proces Category Managementu a jeho přínos. Dále popisuje využití Category Managementu ve vybraném obchodním řetězci a postup tvorby Category Business Plans. Diplomová práce končí aplikací teorie Category Managementu a Category Business Plans na ilustrativním byznys plánu kategorie piva.This master thesis characterizes a process of the Category Management and its benefits. Furthermore, it describes the use of the Category Management in a selected retail chain and a process of creating Category Business Plans. The master thesis ends by an application of the Category Management and Category Business Plans theory on an illustrative case of a Beer Business Plan.
Keywords:
beer; Category Business Plans; Category Management; Category Business Plans; Category Management; pivo
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/28512