Key factors for establishing a specific tour operator business in the Czech Republic

Dokulil, Jan

The aim of the bachelor thesis is to identify key factors for a new business plan for establishing a tour operator as a new single standing business unit and to find out critical aspects for viability and sustainability of this business plan. First part of the thesis is theoretical, it describes tourism and its intermediaries, requirements for establishing a tour operator in the Czech Republic and a structure of a business plan. Second part is empirical, it describes intended tour operator, there are elaborated analyses of internal, external inﬂuencing factors of a concrete tour operator and individual components of a financial plan which is elaborated in 3 scenarios. As this is a real business intent which should be verified in the bachelor thesis, in the conclusion, it’s discussed, based on the analyses performed, whether this business intent is viable and sustainable.

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