Marketing survey of public opinion on the use of countryside in the South Moravian region

Hahn, Petr

The thesis deals with a Marketing survey of the public opinion on the use of the countryside in the South Moravian Region. Specifically, the public opinion on the current use of the following areas was surveyed: municipal and private green spaces, agricultural land, forestry, hunting, fishing, and nature protection. Due to the field of study of regional development and entrepreneurship, the study is conceived more in terms of marketing and regional development than agriculture. The theoretical part describes the South Moravian Region, its demography, economy, agriculture, forestry, hunting, fishing, renewable resources, and other trends that occur in this region. The empirical part deals specifically with the research. It describes the data collection, analysis, evaluation, and the subsequent finding of relationships between the obtained data. Subsequently, recommendations and measures were given, especially for the South Moravian Region and the individual economic fields occurring in its territory.

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