Original title: Otázka vlivu barev na spotřebitelské chování v kontextu jejich percepce a symboliky
Translated title: The question of the influence of colors on consumer behavior in the context of their perception and symbolism
Authors: Jelen, Vojtěch ; Hájek, Václav (advisor) ; Řehořová, Irena (referee)
Document type: Bachelor's theses
Year: 2024
Language: cze
Keywords: colour association; colour effect; colour relationships; colour symbolism; colours; marketing; perception; asociace barev; barevné působení; barvy; marketing; percepce; symbolika barev; vztah barev

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/188964

Permalink: http://www.nusl.cz/ntk/nusl-614244


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses