Original title: Marketingová strategie vstupu podniku na zahraniční trh
Translated title: Marketing Strategy of a Company Entering Foreign Market
Authors: Mazuch, Jan ; Miholová, Barbora (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2012
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]
Diplomová práce se zabývá sestavením marketingové strategie na zahraničním trhu pro podnik EC Engineering, který nabízí služby v oblasti simulačních softwarů. Práce analyzuje současnou marketingovou strategii podniku a navrhuje její zefektivnění. This master’s thesis deals with creating marketing strategy at a foreign market for EC Engineering Company which offers services in software simulations. This thesis analyzes the current marketing strategy of the company and proposes it’s more effective usage.
Keywords: marketing; marketingová strategie; marketingový mix; mikro a makro prostředí; Marketing; marketing mix; marketing strategy; micro and macro environment

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/11813

Permalink: http://www.nusl.cz/ntk/nusl-612753


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses