Original title: Založení malého podniku - Medica Travel
Translated title: Founding of a Small Company - Medica Travel
Authors: Trčka, David ; Gryc, Milan (referee) ; Koráb, Vojtěch (advisor)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: Business plan; marketing mix.; primary and secundary investigation; SWOT analysis; marketingový mix.; Podnikatelský plán; primární a sekundární šetření; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/1851

Permalink: http://www.nusl.cz/ntk/nusl-599847


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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