Original title:
Strategie rozvoje podniku
Translated title:
Development Strategy of Company
Authors:
Uhríková, Anna ; Nagy, Eva (referee) ; Koleňák, Jiří (advisor) Document type: Master’s theses
Year:
2013
Language:
slo Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[slo][eng]
Diplomová práca sa zaoberá problematikou stratégie rozvoja podniku. Práca obsahuje charakteristiku strategického riadenia, analýzu vonkajšieho a vnútorného prostredia firmy. Výsledky analýz sú zhrnuté v SWOT analýze, ktorá slúži ako podklad na formulovanie odporúčaní. Hlavným cieľom je zostavenie odporúčaní pre rozvoj stratégie podniku v špecifickom odvetví.
The master´s thesis deals with the development strategy of the company. The thesis contains the characteristics of strategic management, analysis of external and internal environment of the company. The results of the analysis are summarized in the SWOT analysis, which is the basis for formulating recommendations. The main objective is the preparation of recommendations for the development of business strategy in the specific industry.
Keywords:
marketing mix; PEST analysis; Porter’s model of five forces; strategic analysis; Strategy; SWOT analysis.
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/25664