Original title: ICT ve strategickém řízení podniků
Translated title: ICT in Strategic Management of Companies
Authors: Priščák, Miroslav ; Svobodová, Karolína (referee) ; Zich, Robert (advisor)
Document type: Master’s theses
Year: 2021
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Náplňou diplomovej práce bude návrh business stratégie pre spoločnosť pôsobiacu v oblasti digitálneho dizajnu s dôrazom na využitie ICT podpory navrhnutej stratégie. Práca je rozdelená do troch základných častí – časti teoretickej, v ktorej bude vymedzenie teoretických východísk charakterizujúcich stratégiu a jej implementáciu v súvislosti s ICT. V druhej časti bude analýza vnútorného a vonkajšieho prostredia podniku za účelom získania podkladov pre rozhodovanie v návrhovej časti práce. Tretia, návrhová časť bude venovaná vymedzeniu business stratégie a implementácie ICT na jej podporu. The target of the thesis will be to propose a business strategy for a company operating in the field of digital design with emphasis on the use of ICT support for the proposed strategy. The thesis is divided into three basic parts. The first one is the theoretical part which will outline the theoretical basis characterizing the strategy and its implementation in connection with ICT. The second part will be an analysis of the internal and external environment of the company in order to obtain the basis for decision-making in the design part of the thesis. The third, design part will be devoted to the definition of business strategy and implementation of ICT to support it.
Keywords: business model; Business strategy; ICT; strategic analysis

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/199220

Permalink: http://www.nusl.cz/ntk/nusl-586361


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses