Original title: Návrh reklamní kampaně společnosti SAMOHÝL OLOMOUC a.s.
Translated title: Proposal of Advertising Campaing for Company SAMOHÝL OLOMOUC a.s.
Authors: Hudek, Martin ; Horáková, Veronika (referee) ; Zich, Robert (advisor)
Document type: Bachelor's theses
Year: 2013
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: advertising campaign; communications mix marketing survey; marketing mix; marketing on social networks; SWOT analysis; the target group; cílová skupina; komunikační mix; marketing na sociálních sítích; marketingový mix; marketingový průzkum; reklamní kampaň; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/28051

Permalink: http://www.nusl.cz/ntk/nusl-584759


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2024-04-02, last modified 2024-04-03


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