Original title:
Konkurenční strategie firmy
Translated title:
Corporate Competitive Strategy
Authors:
Nagy, Jan ; Půža, David (referee) ; Bartes, František (advisor) Document type: Master’s theses
Year:
2011
Language:
cze Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[cze][eng]
V diplomové práci se snažím o formulaci konkurenční strategie, jež ve firmě doposud chybí, a která by pomohla firmě efektivněji konkurovat a tím si upevnit postavení na trhu.
In this Diploma Thesis I am trying to formulate the competitive strategy which was missing in the company up to now and which could help to compete more effectively and so strengthen its market position.
Keywords:
Competition; competitive advantage; marketing; PESTE; Porter's Five Forces Model; strategy; SWOT; Konkurence; konkurenční výhoda; marketing; PESTE; Porterův model pěti sil; strategie; SWOT
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/618