Original title:
Návrh marketingové strategie pro firmu Petr Kurimai
Translated title:
Proposal of Marketing Strategy for Company Petr Kurimai
Authors:
Kurimai, Radim ; Jakubcová, Marie (referee) ; Šimberová, Iveta (advisor) Document type: Master’s theses
Year:
2009
Language:
cze Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[cze][eng]
Diplomová práce se zabývá problematikou návrhu a tvorby marketingové strategie. Obsahuje návrhy implementace marketingové strategie ve firmě Petr Kurimai.
The Master´s thesis deals with competitiveness of proposal and creation marketing strategy. It contains proposals of implementation marketing strategy in company Petr Kurimai.
Keywords:
Customer´s marketing mix; Marketing; Marketing mix; Marketing strategy; Marketing; Marketingová strategie; Marketingový mix; Marketingový mix spotřebitele
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/9132