Original title: Marketingové řízení firmy
Translated title: Marketing Management of a Company
Authors: Vytlačil, Michal ; Suchánek, Jaromír (referee) ; Chalupský, Vladimír (advisor)
Document type: Bachelor's theses
Year: 2012
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: advertising; analysis; company services; INTERLOG; marketing; marketing management; marketing mix; planning; promotion; analýza; INTERLOG; marketing; marketingové řízení; marketingový mix; plánování; propagace; reklama; služby společnosti

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/14032

Permalink: http://www.nusl.cz/ntk/nusl-568093


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2024-04-02, last modified 2024-04-03


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