Original title:
Komunikační mix podniku
Translated title:
Proposal of Communication Mix
Authors:
Stoklasová, Adriana ; Koudelková,, Petra (referee) ; Milichovský, František (advisor) Document type: Master’s theses
Year:
2019
Language:
slo Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[slo][eng]
Diplomová práca sa zaoberá návrhom komunikačného mixu pre FLEA micropho-nes. Vysvetľuje dôležití pojmy a princípy, ktoré súvisia s aktuálnou problematikou marketingu. Potom je prevedená podrobná analýza súčasného stavu podniku a je vytvorený konkrétny návrh komunikačného mixu.
The thesis deals with the design of communication mix for FLEA micropho-nes. It explains important terms and principles related to current marketing issues. Then there is a detailed analysis of the current state of the company and a concrete pro-posal of the communication mix is created.
Keywords:
Communication mix; design of communication mix; marketing communication; Method7S; Porter model of 5 driving forces; SWOT analysis
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/178041