Original title: Greenwashing - fenomén falešné udržitelnosti na trhu kosmetiky
Translated title: Greenwashing - the fake sustainbility phenomenon in cosmetic industry
Authors: Šimlová, Angelika ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
Document type: Bachelor's theses
Year: 2023
Language: cze
Abstract: [cze] [eng]

Keywords: cosmetics; generation Z; green marketing; green products; Greenwashing; sustainibility; generace Z; Greenwashing; kosmetický průmysl; udržitelnost; zelený marketing

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/185215

Permalink: http://www.nusl.cz/ntk/nusl-536032

The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2023-10-16, last modified 2024-01-26

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