Koheze strategické komunikace NATO a EU optikou rituálního modelu

Dušková, Lenka

At the core of this master thesis lies the cohesion of NATO and the EU's strategic communication. The cohesion is researched in the context of both institutions' reactions to hybrid threats from quantitative and qualitative points of view. The thesis observes communication's cohesion within the realm of NATO and the EU's responses to the annexation of Crimea and subsequent war in Ukraine, the Skripals' poisoning, and the instrumentalization of migration by the Belarusian regime. What precedes the empirical part is a summary of current academic debates about the concept of strategic communication and also the description of NATO and the EU's communication systems. The analysis then builds on the extensive dataset of NATO and the EU's event-related messages. The intrainstitutional and interinstitutional cohesion is assessed based on the frequencies and timing of the messages in the above- mentioned cases. The subsequent qualitative analysis draws on Carey's proposed ritual view of communication. It further analyzes whether the content of NATO and the EU's strategic communication reflects their core values, threat perception, narratives about expected appropriate behavior, visioning, and whether it refers to the common historical experience, stimulates a shared view of reality, and explicitly...

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