Original title: Rozvoj značky podniku
Translated title: Development of Company Brand
Authors: Minárik, Šimon ; Bumberová, Veronika (referee) ; Zich, Robert (advisor)
Document type: Master’s theses
Year: 2022
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Diplomová práca sa zmeriava na rozvoj značky vybranej eventovej firmy Omega Entertainment. Práca je rozdelené do troch častí, kde teoretický rámec vymedzuje trh, zákazníkov, konkurenciu, značku, positioning a nakoniec marketing. Teoretická časť práce spolu s vymedzenou metodikou sa následne zameriava na analytickú časť práce. Daná časť sa zameriava na analýzy, hodnotenia a možné odporúčania ktoré majú slúžiť ako východisko pre samotný rozvoj značky. Práca je zakončená návrhovou často práce, ktorá na základe analytických zistení by mala viesť k rozvoju značky. The diploma thesis focuses on the brand development of chosen event company Omega Entertainment. The thesis is divided into three parts, where theoretical framework defines market, customers, competition, brand, position and in the end marketing. The theoretical part of the thesis together with defined metodology afterwards focuses on the analytical part of the thesis. This specific part focuses on analyzes, evaluation and possible recommendations, which should serve as a starting point for brand development itself. The thesis ends with proposal part of the thesis, which, based on analytical findings, should lead to the brand developing.
Keywords: awareness; Brand; brand identity; communication channels; company position; competition; customers; marketing

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/205123

Permalink: http://www.nusl.cz/ntk/nusl-502387


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses