Média a společnost

Kianicová, Lucia

This thesis aims to discuss the main political and public aspects in the frame of media development and their changes, which are recalled by media. Political competition and its market behaviour is nowadays very naturally predisposed. Decision-making processes in the political sphere attract the attention not just by the experts, but also by wide and laic community. Behaviour of political leaders is influcnced by several changes approving in the political sphere and its circles. The global approach to media plays the key role, at the hand of political circles, which candidates directly and very hard appeal in all the elector's groups. Also very important factor here is a wide expansion of informative technologies. Racionalization of elective behaviour becomes very often in these days, what in many cases means that voters are still more sceptical to the relationship of the political scenes and its candidates. The more voices belong to that candidates who the voters think about, they refer the most interesting political pre-voting marketing and campaign. These changes shown, lead to the claim, that political parties direct their campaign by the hand of the base of marketing rules. The concept about the consequence of political communication leads to the rising interest of mass media and policy. The...

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