Original title: Regulace reklamy ve farmaceutickém průmyslu
Translated title: Regulation of advertisements in pharmaceutical industry
Authors: Metelka, Jan ; Patěk, Daniel (advisor) ; Rozehnal, Aleš (referee)
Document type: Master’s theses
Year: 2016
Language: cze
Abstract: [cze] [eng]

Keywords: Advertising; comparative advertising; medicine; pharmaceuticals; regulation; State Institute for Drug Control; unfair competition; Léčivo; léčivý přípravek; nekalá soutěž; regulace; reklama; srovnávací reklama; Státní ústav pro kontrolu léčiv

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/75969

Permalink: http://www.nusl.cz/ntk/nusl-494002


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2022-05-08, last modified 2022-05-08


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