Original title: Divácké zvyky kvalifikovaných diváků
Translated title: Qualified viewer and his/her viewing habits
Authors: Dostál, Ivo ; Reifová, Irena (advisor) ; Jirsová, Pavlína (referee)
Document type: Master’s theses
Year: 2007
Language: cze
Abstract: [cze] [eng]
Náš hlavní zájem se ve výzkumu, který jsme provedli a budeme popisovat, soustředil na získání vzorku, popis a interpretování určité verbální výbavy recipientů, která se vztahuje k intertextualizaci obecně záporně hodnocených televizních obsahů. Zároveň jsme naší prací chtěli získat obecnější představu o způsobu, jakým je sledování těchto obsahů realizováno a jak je jejich recepce začleňována do žité každodennosti. Powered by TCPDF (www.tcpdf.org) In our study we focus on the possibilities of different reception of popular media content among different types of audiences. The term audience is very unstable within the media discourse. In the second chapter, we tried to summarize the possible approaches in audience analysis, audience construction and the discursive changes while operating with the term audience. We added a basic theoretical framework on qualitative research and the possible distinctions of quantitative methods in the second chapter. Possible ways of conducting a qualitative study were also discussed here and embedded within the questions of validity and reliability of quantitative study. We decided to conduct a qualitative study based on the concept of grounded theory (introduced by Strauss and Glaser). In the fourth chapter we tried to introduce a specific category of audience called the "qualified viewer". We have defined this category as university graduates with knowledge of production background of the media institutions and a hypothetical power to accelerate the success of the TV content by intertextualizing it. Using the snowball technique we create a sample of such qualified viewers and conduct in-depth interviews and questionnaire research among them. In the process of three types of coding (using techniques presented by...

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/929

Permalink: http://www.nusl.cz/ntk/nusl-489492


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses