Original title: Marketingová strategie firmy Van Leeuwen
Translated title: Marketing strategy of Van Leeuwen Pipe and Tube
Authors: Peca, Ondřej ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
Document type: Master’s theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Diplomová práce se zabývá popisem marketingové strategie společnosti Van Leeuwen Pipe and Tube, celosvětově působícího distributora na trhu ocelového potrubí a souvisejících komponent. Diploma thesis is a description of marketing strategy of Van Leeuwen Pipe and Tube, a distributor of steel pipes and other steel components.
Keywords: B2B; marketing; strategy; B2B; marketing; strategie

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/8563

Permalink: http://www.nusl.cz/ntk/nusl-4558


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses