Original title: Vstup a rozvoj fenoménu Reader's Digest na českém mediálním trhu
Translated title: The Launch and Growth of the Reader's Digest Phenomenon on the Czech Media Market
Authors: Klozarová, Kristýna ; Köpplová, Barbara (advisor) ; Závozda, Jiří (referee)
Document type: Master’s theses
Year: 2008
Language: cze
Abstract: [cze] [eng]

Keywords: direct mail; international editions; magazine; Reader's Digest Association; Reader's Digest Výběr s.r.o; themes; direct mail; Reader's Digest Association; Reader's Digest Výběr s.r.o; témata; zahraniční vydání; časopis

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/170380

Permalink: http://www.nusl.cz/ntk/nusl-454493


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2021-12-12, last modified 2023-12-17


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