Název: Kdo je "veřejnost"? Případ veřejné diplomacie EU v zemích Východního partnerství.
Překlad názvu: Who is 'the public'? The case of the EU's Public Diplomacy in the Eastern Partnership.
Autoři: Aldag, Kristin ; Tomalová, Eliška (vedoucí práce) ; Zubek, Marcin (oponent)
Typ dokumentu: Diplomové práce
Rok: 2021
Jazyk: eng
Abstrakt: Who is 'the public'? The case of the EU's Public Diplomacy in the Eastern Partnership Master's Thesis - Kristin Aldag - Charles University, June 2021 Abstract For states and other international actors such as the European Union, public diplomacy is an important tool to achieve their political and economic interests abroad by communi- cating directly with foreign audiences. While the existing body of academic literature on pub- lic diplomacy is rich, few authors have thus far addressed the question of who actually consti- tutes the public, and which specific target groups can be distinguished. Using the EU PD prac- tices in the Eastern Partnership (EaP) from 2010-2020 as a case study, this thesis will thus attempt to fill this gap and contribute to the academic literature in the field by offering an overview of the various target groups within the European Union's public diplomacy. In a thorough content analysis of relevant primary sources, the thesis focuses on the policy objec- tives and practices of the European Union's outreach to different groups and audiences in the EaP region. The third chapter presents the results of this comprehensive research, which has shown that several distinct groups within the general public in the EaP can be identified, among them young people, media professional and...
Klíčová slova: Eastern Partnership; European Union; Public Diplomacy; Target Groups; Young People; Eastern Partnership; European Union; Public Diplomacy; Target Groups; Young People

Instituce: Fakulty UK (VŠKP) (web)
Informace o dostupnosti dokumentu: Dostupné v digitálním repozitáři UK.
Původní záznam: http://hdl.handle.net/20.500.11956/152723

Trvalý odkaz NUŠL: http://www.nusl.cz/ntk/nusl-453845


Záznam je zařazen do těchto sbírek:
Školství > Veřejné vysoké školy > Univerzita Karlova > Fakulty UK (VŠKP)
Vysokoškolské kvalifikační práce > Diplomové práce