Original title: Analýza luxusního marketingu značky Gucci
Translated title: Analysis of Gucci's Luxury Marketing
Authors: Čaniga, Vojtěch ; Koudelková, Petra (advisor) ; Rosenfeldová, Jana (referee)
Document type: Bachelor's theses
Year: 2021
Language: cze
Abstract: [cze] [eng]

Keywords: COVID-19; Gucci; luxury; luxury brand management; luxury marketing; COVID-19; Gucci; luxus; luxusní marketing; řízení luxusních značek

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/150687

Permalink: http://www.nusl.cz/ntk/nusl-451491


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2021-10-10, last modified 2023-12-06


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