Original title: Marketingová komunikace mobilních her mířená na dětské publikum v prostředí sociálních sítí a mobilních aplikací
Translated title: Marketing communication of mobile games directed towards children on social media and mobile apps
Authors: Vojcech, Michail ; Vranka, Marek (advisor) ; Hejlová, Denisa (referee)
Document type: Bachelor's theses
Year: 2021
Language: cze
Keywords: advertising targeting children; mobile apps; Mobile games; mobile games marketing; social media; marketing mobilních her; mobilní aplikace; Mobilní hry; reklama cílená na děti; social media

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/126915

Permalink: http://www.nusl.cz/ntk/nusl-447471


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses